Russell Brunson’s 108 Proven Split Test Winners Review 
108 proven split test winners is a free book by Russell Brunson who is the co-founder of ClickFunnels which is one of the better all in one marketing software suites available today for building sales funnels.
Click Funnels has it all – drag and drop funnel builder, easy to use autoresponder, everything you need to grow a business online. You can check out our updated ClickFunnels review here.
If you’re not sure about the book, don’t worry, we cover the details in our 108 split test review. The book doesn’t cost a dime – you can get it for free, you just have to cover the shipping. You’ll get a physical copy of the book. No PDF here!
Our review might just help you in deciding whether or not this book is worth your time.
What Is 108 Split Test Winners?
The book shares results of a bunch of split tests that were conducted – accurately 108 of direct response marketing.
Russell Brunson and other renowned marketers did some heavy split testing and the results were bundled up in the book which he’s willing to give away for free.
The tests were done on the ad copy, squeeze pages and the sales letters.
How Do You Split Test
You’d go ahead and test your ad, sales letter and/or your optin page which is also known as squeeze/landing page by making subtle changes like on the heading, or the content or the call to action/CTA button to find out the winning ad (the ad which is converting better).
This is how a split test looks like.
Your goal is to find out what’s working best and what’s not working so you can optimize it and improve your marketing campaign. That’s what online marketing is all about – rigorous testing and optimization so it’s more profitable in the end.
These subtle changes in split testing can be anything like:
- Landing page’s background color
- Call To Action button’s text and color – Buy Now vs Sign Up for Example
- LP’s headline
- FREE Trial option
- Popup bar/no popup bar
- Totally different landing page design
- Text sales page vs video sales page/VSL
- Look at each step in detail, find what’s missing or is broken and focus on fixing it.
- Build a mobile responsive version too – more than 70% of your audience will be using a mobile device as it’s 2019.
- If your current landing pages work well on both desktop and mobile devices, don’t reinvent the wheel and re-design the mobile version of your landing page.
- Add credibility to your website by adding real video testimonials – social proof helps with sales big time.
- Visitors who came from a newsletter are more likely to join another newsletter vs someone who hasn’t joined any newsletters.
- Make an offer which people can’t refuse, no matter what price you selling it for.
- Be transparent with your audience – don’t give them a reason to abandon their carts because they find hidden shipping charges.
Is It Worth a Read?
Anyone who is a business owner, internet marketer, MLM or a network marketer, or an entrepreneur in general will find value in 108 Proven Split Tests Winners.
Anyone who wants to start an online business will absolutely love it, as it will take them in the right direction even if you’re a beginner and don’t have any prior internet marketing experience.
108 Split Test Pricing
ZERO! Yes, you read that right! You don’t pay for the book – you’d only pay for the shipping. It’s $19.95 if you’re in the US or $29.95 International.
Note: You’d also be given an option to join Russell Brunson’s Funnel University program, where you can get a free 14-day trial, which is totally optional.
We have no reason to not recommend 108 proven split tests. You don’t have to pay for the book after all. There are gold nuggets all over the place in the book which you would absolutely love.
Time is money. Split testing takes time and money and it is like a shortcut which you can use to improve your results within days (and not weeks or months). Simply pick the winners and apply to your internet business.
The strategies Russell shares in his book are worth at least 10 times the shipping charges you’d pay.