9 Link Tracking Software That You Can’t Live Without (Plus a Little Bonus)

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Online businesses have been the topic of the town lately. It has never been easier to launch your own online business and start working from home. There are many reasons why one would be interested in making money online

It often requires minimal investment in terms of starting capital and it can be rewarding if you treat it as a real business. If you run one, you definitely need to track your marketing campaigns. People who are into affiliate marketing simply can't live without implementing link tracking in their businesses.

If you do any sort of paid advertising, be it Google PPC, Facebook Ads or solo ads, you definitely would want to closely track your campaigns' performance. This way, you can get rid of the bad ads and scale up the winning adverts.

This is where a link tracker comes as a knight in shining armor and helps you save hundreds of thousands of advertising dollars. Looking for our favorite click tracking software and don't want to go through the whole article? No problem, jump straight to that section by clicking here.

Following are the 9 link trackers you would fall in love with (as the title suggests):

1. ClickMeter

This is among one of the more popular link trackers which comes with a click-based link tracking feature. It can trace the visitors' location and display the user's geographical data in great detail. Clickmeter can be a handy companion if you are one of the following:

  • Advertiser
  • Affiliate marketer
  • Publisher
  • Marketing agency

ClickMeter Features at a Glance:

The link tracker can be useful in many ways. Following Click Meter features will leave you wanting for more:

  • Spam and click-fraud detection
  • Track conversions with the use of pixels. Can help you kill the bad ad sets and scale the winners and increase profitability.
  • Data verification to remove ambiguity and ensure data accuracy
  • Monitor campaigns in real-time
  • Share public statistics URL with others
  • Cloak links. Masking can hide the destination URL and make it a pretty link
  • A/B Split testing for campaign optimization

ClickMeter Pricing

Clickmeter is relatively expensive compared to other link tracking software options. You can select one of the following plans should you choose to sign up.

MEDIUM

$

29

/mo

  • 25,000 clicks/mo
  • 2,500 data-points
  • 1 year data storage
  • Link cloaking, redirection
  • Connect 1 domain
  • Excel Reporting
X-LARGE

$

349

/mo

  • 2,000,000 clicks/mo
  • 200,000 data points
  • 3-years data storage
  • Link cloaking, redirection
  • Dedicated support

2. Trck.me

This web-based application can take care of all your link tracking needs and keep a check on your ongoing marketing efforts. You can cloak your links and tag various traffic sources.

Trck.me Features at a Glance:

Following are the features of Trck.me click tracker service:

  • Tag-based traffic tracking (so you know what came from where)
  • Link cloaking for the usual branding benefits, also useful for affiliate marketers
  • Track social media campaigns
  • Efficient A/B split testing

Trck me Pricing

Clickmeter is relatively expensive compared to other link tracking software options. You can select one of the following plans should you choose to sign up.

Standard

$

39

/mo

  • Unlimited click events
  • Unlimited data-points
  • 1 year data storage
  • Shareable reporting
  • Connect 1 domain
  • A/B split testing

3. Improvely

With Improvely, you can check out various metrics related to click tracking. Some of them include, but are not limited to:

  • Monitoring click-fraud
  • Conversion tracking
  • Source identification

It helps that Improvely is 100% compatible with the likes of Google Ads, Bing Ads and several other ad networks. This should definitely increase the platform's trust factor.

Some Features:

Improvely click tracker boasts of the following features. These should be useful for newbie and advanced marketers alike:

  • Industry-leading conversion/sales tracking. Includes detail reporting so you can always switch between a bird's-eye view to a worm's eye-view. Some metrics include source, referrer, device type, city, state, country, and CLV. You can track the entire sales funnel to see where it could use an improvement.
  • Click fraud detection and in-depth reporting tools. You can take note of metrics like the IP address, device's physical location, referring URL (referrer) and the exact date/time of the incident. You can also add it to the blacklist and block similar clicks in the future.
  • White-label marketing reports - An agency would expect this feature when they're looking for the best link tracker. This should help with the company's branding and build further trust with their customers.
  • Real-time A/B split testing
  • CSV reporting
  • Data import/export from/to various ad networks.

Improvely Pricing Plans

Improvely comes with a 14-day free trial during which you can explore the platform without any limitations. You can opt for one of the following pricing plans:

FREELANCER

$

29

/mo

  • 10,000 visits/m
  • 1 team member
  • Track conversions & revenue
  • Click-fraud monitor
  • In-built tools for affiliate marketers
SMALL AGENCY

$

149

/mo

  • 100,000 visits/m
  • ∞ team members
  • Track conversions & revenue
  • Click-fraud monitor
  • In-built tools for affiliate marketers

4. ClickMagick

Clickmagick is among one of the best, if not the best link trackers in the market today. Not only is it easy on the wallet, it comes with dozens of unique features and a fantastic support team. From tracking website link clicks to having fully fledged link rotators, magickbars and magickpop, it will not disappoint you one bit. (read our in-depth review here)

It is also the first choice for many internet marketers for a good reason. It helps them build their e-mail lists faster and with a lot better efficiency. You can track every step in your marketing funnel, measure the conversion rate and track sales. The software platform is also 100% compatible with:

  • Facebook ads
  • Google AdWords
  • Bing Ads

Features of ClickMagick:

Following are some of the clickmagic features you can't live without:

  • Traffic filtering (you can choose between bot filtering/blocking) and make sure the traffic is legitimate and real
  • Smart affiliate links. They have some of the best link cloaking/redirection tools, you can also track minute data with the use of sub ids.
  • Split testing with winner e-mail alerts, this is a feature you won't find in most link tracker products. You can choose between 1-99% for a specific link and test more than 2 links at a time.
  • Traffic quality score - measures the statistics and comes up with a one-of-its kind traffic grading system.
  • Clickmagick is more than just a link tracking provider. Add marketing popup bars via magickpop and countdown timers to your website/funnels and improve your results.
  • Multi-mode rotators which comes with dozens of options to choose from.
  • Organic traffic tracking - Click magick is not limited to tracking paid traffic sources, it can also track organic sources like Google and YouTube.

ClickMagick Pricing

There are three pricing options to choose from. The platform is not only considerably cheaper than other link tracking software alternatives, but also packs a punch.

starter

$

27

/mo

  • Up to 10,000 clicks/month
  • Quick 4-hour support
  • Track 1 funnel
  • Up to 2 custom domains
  • 6-month data retention
pro

$

97

/mo

  • Up to 1,000,000 clicks/month
  • Priority 1-hour support
  • Unlimited funnels
  • Unlimited custom domains
  • 2-year data retention

5. Qliker

Qliker is a relatively new link tracker which comes with some decent features. It is promoted as an alternative to clickmagick and comes with similar features at a relatively inexpensive price point.

The platform is cloud-based and has a decent up-time. (read full review here)

Features at a Glance:

Here are some of the Qliker features a marketer would find useful:

  • Spam and click-fraud detection
  • IP blocking and filtration via the IP manager
  • Link masking and advanced rotators
  • Custom domain integration
  • Share public statistics URL with other people
  • A/B Split testing for tracking links

Qliker Pricing

The pricing is one of the main selling points of Qliker. You can one one of the following plans to create your account. We have negotiated with the team and they have agreed to provide our readers with a free 500 clicks/month account:

Free account

FREE

  • 500 clicks/mo
  • Speed
  • Security
  • Support
advanced

$

35

/mo

  • 100,000 clicks/mo
  • Speed
  • Security
  • Support

6. Voluum

You can track your marketing campaigns' performance with Voluum, which is an AI link tracker software. You can manage all your campaigns under one hood, manage traffic and run multiple A/B split tests.

Voluum also lets you access data through the use of application programming interface (APIs). This may be a handy option for if you're a developer.

Features at a Glance:

Following are some features of Voluum tracking service:

  • Detailed API-based reporting solutions
  • Traffic distribution via link splitting - send to multiple landing pages and set custom rules
  • Closely measure conversions with the use of bucket testing
  • Control on the go (available on both Android and iOS platforms)

Voluum Pricing

Voluum is one of the more expensive link tracking options available today. They currently offer three pricing plans - discover, profit and grow. Depending on your business' goals, you can opt for the one that fits the bill:

discover

$

69

/mo

  • 3-month data retention
  • 20 campaigns
  • 1 custom domains
  • Basic Tracker Features
grow

$

449

/mo

  • 12-month data retention
  • ∞ campaigns
  • 5 custom domains
  • split testing, fraud detection

7. RedTrack.io

RedTrack is a software-as-a-service ad tracking cum analytics platform. Apart from this, it can also be used to track pay-per-click (PPC) campaigns and media buys.

The website offers a free 14-day trial during which you can test drive the product without any functionality limits.

Some Features:

RedTrack boasts of the following features:

  • Detailed bucket testing for tracking and comparing your marketing efforts.
  • Track conversions with the use of pixels
  • Support for Secure Socket Layer (SSL)
  • Multiple data points to work with
  • Real time notification updates/alerts
  • Powerful API
  • Good support

RedTrack.io Pricing

RedTrack offers flexible monthly/yearly pricing plans to suffice your business needs. This premium click tracker, however is slightly pricey compared to other options.

starter

$

29

/mo

  • Up To 300,000 events
  • 24/7 support
  • Real-time tracking statistics
  • Fraudulent traffic detection
business

$

339

/mo

  • Up to 15,000,000 events
  • 24/7 support
  • Real-time tracking statistics
  • Fraudulent traffic detection

8. LinkTrackr

LinkTrackr is a decent tracking provider, just that it's not as good as Voluum or Clickmagick. From link cloaking to split testing to link analysis, LinkTrackr has it all.

Features at a Glance:

LinkTrackr is a decent link tracking solution and has the following features:

  • Track data closely with the use of Sub IDs
  • Track conversions with precision with the use of tracking pixel codes
  • Hate naked URLs? Make sure of the platform's built-in link cloaking
  • Rotate between multiple URLs with a master URL rotator - split traffic between multiple links
  • Track your Pay-Per-Click campaigns
  • A/B testing
  • 15-day FREE trial

LinkTrackr Pricing

RedTrack offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.

business

$

399

/mo

  • Up to 20,000,000 click events
  • Dedicated account manager
  • ∞ custom domains
  • 24-month data retention
  • Up to 3 additional users
basic

$

49

/mo

  • Up to 1,000,000 events
  • Personal on-boarding
  • 3 custom domains
  • 12-month data retention
  • Core tracker features

9. My Click Boss Pro

My Click Boss Pro is a self-hosted PHP-based tracking platform. Although, it's not the best click tracker in the world, it still comes with a dozen of useful features.

The MCBP program interface has a bunch of options and can be confusing for some. It can get pretty complex and it isn't for the faint-hearted.

Features at a Glance:

Following are the features you get with the My Click Boss software:

  • Detailed tracking URLs click statistics
  • Multiple mode rotators which support unlimited number of links at a time
  • Multiple conversion pixel to track your campaigns' performance
  • Extensive reporting in text/map/graph view modes
  • Share public statistics URLs with others on demand
  • Export data in an excel format
  • Works great across a wide range of devices
  • Bot/crawler blocking

My Click Boss Pro Pricing

My Click Boss Pro™ Professional Edition offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.

My Click Boss Pro™ Script

$

159

  • Instant download
  • Free minor updates
  • Standard support
script and installation

$

199

  • Includes Script Installation
  • Free minor updates
  • Standard support

Best Link Tracker - Our Favorite?

All these click tracking software platforms are worth a shot, but if you want to know what our favorite is, Clickmagick takes the cake by a margin. It's not just our favorite, it is also one of the most advanced and competitively-priced link tracking solutions available today.

We didn't even consider the positive reviews which other people (agencies, marketers, media buyers etc) have for the platform. We have been in the game for almost 7 years and have been actively using clickmagick for our tracking needs since 2016 when it was in its early days.

Over the last 4 years, we have rigorously tested the list of click trackers we have shared in this review, they are all good and come with specific features. In the end, it all comes down to your requirements and personal preferences. 

Definitely test out a FREE trial with the mentioned click trackers, but we're sure you'd like clickmagick better. If you want, you can read our detailed review here. Following are the reasons why it's still our first choice:

  • Reasonable pricing, also comes with a FREE 14-day trial
  • Evaluates traffic quality score based on multiple metrics - some people use this feature to evaluate the quality of solo ads they are purchasing.
  • Create promotional bars, popups, and countdown timers with various content tools
  • Nearly 100% uptime - we've never had any link downtime issues with clickmagik
  • Real time statistics (choose between multiple time-zones)
  • Huge library of how-to videos to minimize with the learning curve and get you up and running in no time.
  • Learn cutting-edge marketing strategies with the newly-launched Expert Academy.
  • Thorough click-tracking guide for reference when you need it
  • Sub IDs to track different traffic sources by appending a sub-id which works similarly to a tag.

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