Dot Com Secrets Review – The Ultimate Shortcut To Get Started Online?
Do you want to get started in online marketing but are feeling lost? There are many business models - dropshipping, affiliate marketing, Amazon FBA to name a few. If you're just starting out, this information can be overwhelming at times.
Dot Com Secrets is one book by ClickFunnels' co-founder Russell Brunson. It has been among one of US best-selling books which has won Brunson many awards. Is it worth a read? Is it not? This review shall provide the answers.
Dot Com Secrets Book - Worth a Read?
Russell founded the ClickFunnels platform in 2014, and has a decent track record. He claims to package his years of experience in a book and markets it as the 'underground playbook' for building a company/brand online.
The book can be your break if you want to delve into internet marketing. The concept of IM sounds like Russian to some, but after reading this book, you can get the basics under your belt. The book contains short stories highlighting Russell's experiences building his company.
If that wasn't enough, you can also get the book free of cost. You will only be asked to cover the shipping for the hardcover version of the book. A digital downloadable PDF format of the book is also available via instant download.
If you're new to online marketing, this book can definitely lead you in the right direction. Also, the best-seller has hundreds of reviews on Amazon with an average rating of 4.50.
DCS - What Is It All About?
Dot Com Secrets or DCS as it is sometimes called contains a dozen secrets to starting and running an internet-based business. The book is divided into 5 sections with each focusing on various strategies you can put to use for your business.
If you own a website and are struggling with getting it to convert, the book also shares a handful funnel concepts you can implement and skyrocket your conversions. Let's take a look at the sections of the book:
1. Ladders & Funnels
The first section talks about providing value. The more value you provide to a prospect, the more you fancy your chances of a sale. It talks about breaking down a bigger sale into smaller fragments and using the power of upsells to build up trust.
Russell shows how you can build a sales funnel and provide immense value at the same time. If done right, this should easily take your profits to the next level. Provide value, have an inexpensive offering, and once the trust level grows, you can sell more 'expensive' products to your audience.
It also talks about 5 secrets - formula, value ladder, ladder to funnel, finding your dream customers, and the types of traffic.
2. Communication Funnel
This section will help you communicate effectively with your target audience. Brunson shows how you can create a likeable persona which has a magnetic personality. This will help you build a following (tribe in his words), and help you close more sales.
This section will also help you become a better copywriter with the popular soap opera style email follow-up sequences. Other than this, you can use Daily Seinfeld sequence to maintain a good relationship with the leads.
Scientifically breaks down a funnel to the basic bits and explains the importance of each. Reverse engineering plays a big role in everything, and in this case, this is no exception.
It's never a good idea to re-invent the wheel, isn't it?
4. Funnels & Scripts
Shares fill in the blanks style scripts which you can use to optimize your marketing funnels. Russell demonstrates his own funnels and explains why they convert.
What better way to learn about optimizing funnels the right way than the man, Russell Brunson himself? He covers a handful different types - product launch, perfect webinar to name a few.
This section is a short advert for his platform Click Funnels. You can use this software suite to implement everything Russell demonstrates in the book.
The investment in the web-based software can be many times worth the original investment. That's if you know what you're doing and understand the process thoroughly.
Dot Com Secrets Pricing
It's FREE. Yes, you read that right. You can get the book for free from the following button. However, since it's a physical book, you will be asked to cover the shipping expenses which is $7.95 for people in the US and $14.95 international.
Simply click on the following button, and enter your shipping address (the address where the book is to be delivered).
Final Words - Is DCS Worth It?
Definitely, we believe in constant learning. Books and training material help big time. Expanding your knowledge will only serve as an asset in the times to come. Russell Brunson's Dot Com Secrets is among one of the best resources to help you get started with an internet-based business.
Moreover, you lose nothing since you can get the book for FREE (as of this writing), you just have to pay for the shipping which is peanuts compared to the value you will get from the book. Learning from someone's experiences is also a big plus as it will save you a lot of money and time.
We don't see a reason as to why one would not want to read Dot Com Secrets. Unless your knowledge of internet marketing is totally spot on, you will greatly benefit from it.