Primerica Review – Legit Insurance Business Opportunity or a Pyramid Scheme?


Primerica Financial Services, Inc or Primerica as it's popularly known is a biz op that has a lot of controversy going around it. Some call it a pyramid scheme or scam and some support it saying it's a legit money maker for them.

They distribute financial products to the North American residents. They sell life insurance, mutual funds, home and auto insurance, and legal services. They left Citigroup in 2010 - which was their parent company back then.

What Is Primerica?

They are a US-based multi level marketing firm which specializes in selling financial services and insurance. Primerica is very similar to Ameriplan which sells healthcare insurance utilizing the same MLM business model.

Name: Primerica
Founded In: 1977  
Type: Financial & Insurance Services
Price: $99 Initial and $25 Monthly

They are listed as 'PRI' on the New York Stock Exchange and they seem legit. A pyramid scheme won't last in the market for more than a few years, this company has been around since 1977.

Their business comprises of two parts:

  1. Their financial products
  2. Their MLM biz op through which one can make commissions selling insurance

The Product Line They Offer

They offer a bunch of financial products to the citizens of North America, Canada, and Puerto Rico. Their product line is pretty big, it includes:

  • Financial investments
  • Home & Auto insurance
  • Term-life insurance
  • Financial investments
  • Debt management plans
  • Credit Monitoring

Can You Make Money With Primerica?

Of course, you can. There are two ways with which you can bank some cash with them. 

  1. You'd sell financial products to earn commissions on the sales you generate - like an old-school salesman would.
  2. Recruit people under you and get them to do the 'heavy lifting'. Just like you would focus on recruiting people under you if you're a part of an MLM company. 

However you don't get to promote their products right away, there's a $99 one-time fee which you'll have to pay to join the program - it will get you the 'Primerica sales license'.

They have a screening process for each of their distributors. Your background records and identity will be verified before you're approved and that's is a good thing.

Once you've gone through the screening and are accepted, you'd have to pay $25 monthly if you want to continue to access their tools and resources - includes training and marketing material. Also, the initial $99 that you pay is 100% refundable after a few months have passed.

The Compensation Plans

There are multiple ways to get commissions with Primerica. You can promote their insurance plans, get paid from your downlines' sales, and from other products. The rates vary depending on your rank with the company.

  • Representative - 25%
  • Senior Rep - 35% + bonuses
  • District Leader - 50% + bonuses
  • Division Leader - 60%
  • Regional Leader - 70%
  • Regional Vice-president - 95% + bonuses
  • Senior Vice-president - 95% + bonuses

Is Primerica A Scam?

No, Primerica is not a scam. They sell real products and have been around for more than 40 years now. Recruiting isn't the only business model on which they rely.

You can make up to 95% commissions promoting their financial products (depending on your rank). That's among the highest paying MLMs without a doubt. Those who claim it is a pyramid scheme or a scam are probably people who tried promoting as an affiliate but had little success.

However, 8 out of 10 MLM programs are not legit. Be sure to do your research before hopping onto another program.

Final Thoughts

Without a doubt, Primerica is one of the better business opportunities out there in 2019. You can make a decent income promoting it as an MLM business. If you don't like MLMs and are not a fan of recruiting people, then you're better off staying away from it.

It's simple - only do what you like and are comfortable doing. If you don't like multi level marketing - recruiting others in general, you should instead learn affiliate marketing. It can be very rewarding if done right.

Not a fan of recruiting? No worries, learn affiliate marketing and start your own profitable online business in 2019 and beyond.


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