What Are Solo Ads – Should You Use Them? (Review)

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Wondering if solo ads are a good fit for your business? You're at the right place if you want to learn more about them. As some say, solo or email ads as they're known, they work great with some niches/product categories and not so great with some.

This review also contains a few of our favorite picks which you select if you'd like to grab an ad for your offer. We're sure this resource will be useful for anyone interested in a solo ad.

What Are Solo Ads

Alright, so what is a solo ad. Before you spend your hard earned money on one, you need to understand a few things. This is to improve your odds of success with this form of paid advertising. Without having a strong grasp of things, it's often too easy to lose money with paid ads.

Also known as email ads, with solo ads, you're basically renting someone's email list for a one-time (or recurring) ad for promoting your product(s). 

Expect to pay on a per-click basis like with other PPC models like Google Ads. Simply have an offer in place, select a traffic vendor and ask them to send out your ad once you've agreed on the pricing and the ad copy (email swipe).

Let's take an example - if you have a product that is about affiliate marketing, you would want to reach people who would like to make money online. Your best bet will be to find a traffic provider who specializes in the internet marketing/business opportunity niches.

On the flip side of the coin, promoting an self help product to people interested in dating isn't the best option out there. You can definitely do better, just focus on targeted marketing. It makes little sense to promote dog toys to people who don't have a dog. You get the point.

Will They Work for You?

There's no one size fits all concept here. It really depends on the product(s) you're promoting and your business model. These are better suited for digital products since you're purchasing an advertising slot with a marketer and renting their list.

An email list will often have hundreds of thousands of email addresses. It's also very likely the people will be in multiple geographic locations (and perhaps different countries). It's always better to promote something that could be easily replicated and delivered instantly (via email).

Sending traffic straight to the product's sales page is not a good idea either. Collect the emails via a sales funnel builder like ClickFunnels, track visitors with a link tracker, and have an autoresponder for sending automated emails to your audience. Why? If people leave your website without taking an action, you lose them instantly.

Collect emails, and you'll be making a way better return on investment (ROI) in the long run. Not to forget, having a strong email automation sequence will add a feather to the cap. Solo ads work great with some niches. Some of them include:

  • Make Money Online/Internet Marketing
  • Business Opportunity/Biz Op
  • Finance
  • Dating
  • Pets
  • Weight Loss
  • Cryptocurrency

Our Favorite Solo Ad Providers

Now that you know what solo ads are and if you need them in your business, you may be interested in buying your first solo ad.

Before you go ahead and make a purchase, it's recommended you start small (invest little money). Gradually make your way up the ladder once you have a proven product and marketing strategy in place.

1. Udimi

Our First recommendation will be a solo ad directory called Udimi. If you're on the fences and can't find a trusted seller, this should be a great starting point.

This is not our preferred option though - we like to buy from individual solo ad sellers. It helps us find better deals (often bigger discounts) compared to directories. Udimi is better suited for people who are just starting out with email ads.

If you're new to the concept, start off with Udimi, and also buy from individual sellers at the same time. With time and experience, you'd also eventually build good relationships with some and eventually find better deals.

Niches served:

2. OurSoloAds.com

Harshwardhan Singh from OurSoloAds.com provides decent solo ad traffic. After testing his solo ads for a while, we can back him and say with confidence you can't go wrong with him. If you're a beginner, he will try his best to make you comfortable and familiarize you with the concept.

When we bought from him for the first time, he went above and beyond and helped us optimize our funnels for best results. What happened next? We received a staggering 56% opt-ins/conversions on the front-end!

Definitely tell Harshwardhan you found his website through us, and we're sure he will get you a special deal. He serves make money online, internet marketing, business opportunity, MLM and cryptocurrency niches. If you're unsure, it's best to contact him before you place an order.

Final Words

Like you might have guessed by now, it all comes down to your marketing experience and preferences. New to internet marketing? Start off with smaller ad runs or better yet start with free advertising methods.

Solo ads are definitely not for everyone. The type of product you'll be promoting also makes a big difference. It's best to try a few promo methods, and then stick with the one that yields the best results. Some people love the fail fast approach, we are no exception.

So, with that said, do we recommend solo ads? If you have a product that's a good fit, definitely.

If you don't have a product yet, it's time you focus on the fundamentals first. Find something that's worth promoting, get the basics under your belt and master free traffic first. It will help you get started in the right direction. It's just so important to have a strong foundation. 

Looking To Make Your First Dollar Online?

We got your back. If you're looking to work from home, we can help you get started in the right direction. Solo ads can help you make money, but they are not for beginners. Affiliate marketing is one of our favorite business models and for a good reason. It can help you achieve financial, location and time-freedom in time.

Our top recommendation has helped hundreds of people escape their 9-5 day jobs and has helped them earn a realistic 4-5 figure per month online. It has been going strong for more than a decade now, and the strategies have stood the test of time.

It will ask for some investment of your time and efforts though. If you're ready to start your own profitable online business and finally increase the monthly cash flow your businesses generate, we highly recommend you give it a shot. If you ask us, it's totally worth it.


  • Gurjit Singh says:

    Thanks for sharing this useful information.

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