15 Best Link Tracker Software Picks for Internet Marketers (Updated)
WFHR EditorLast updated: September 1, 2023
Looking for the best link tracker? You’re at the right place.
Online businesses have been the topic of the town lately. It has never been easier to launch your own online business and start working from home. There are many reasons why one would be interested in making money online.
It often requires minimal investment in terms of starting capital, and it can be rewarding if you treat it as a real business. If you run one, you need to track your marketing campaigns. People who are into affiliate marketing can’t live without using link-tracking tools.
If you do any paid advertising, be it Google PPC, Facebook Ads, or solo ads traffic source, you definitely would want to closely track your ad campaigns’ performance using proper tracking links. This way, you can eliminate the bad ads and scale up the winning adverts.
You want to track and optimize your marketing efforts, or it may all go in vain.
This is where link tracking tools come as a knight in shining armor since they can help you save hundreds of thousands of advertising dollars.
Most services are paid, but there are a few free link tracker software.
Feel free to skim through the content using the following table of contents to jump to the section of your preference.
Our 15 Best Link Tracker Picks
These 15 best link tracker software picks will not only help you pull more profits from your business but also save you a lot of time.
Don’t want to go through the whole list? No problem.
Jump straight to our favorite software by clicking here.
1. ClickMeter
This is among one the more popular link trackers which come with a click-based link tracking feature. It can trace the visitors’ location and display the user’s geographical data in great detail. ClickMeter can be a handy companion if you are one of the following:
- Advertiser
- Affiliate marketer
- Publisher
- Marketing Agency
ClickMeter Features at a Glance:
ClickMeter can be useful in many ways. The following Click Meter features will leave you wanting for more:
- Spam and click-fraud detection
- Track conversions with the use of pixels – This can help you kill the bad ad sets and scale the winners, and increase profitability.
- Data verification to remove ambiguity and ensure data accuracy
- Monitor tracking links and advertising campaigns in real-time
- Allows you to create a tracking link in a jiffy.
- Share public statistics URLs with others.
- Cloak links. Masking can hide the destination URL and make it a pretty link.
- A/B Split testing for campaign optimization
ClickMeter Link Tracker Pricing
ClickMeter is relatively expensive compared to other software options. You can select one of the following plans if you sign up.
MEDIUM
$29/mo
- 25,000 clicks/mo
- 1-year data storage
- Cloaking for pretty links, redirection
- Connect 1 domain
- Excel Reporting
LARGE
$99/mo
- 200,000 clicks/mo
- 2-year data storage
- Cloaking for pretty links, redirection
- Connect up to 10 domains
- Protection against click fraud
X-LARGE
$349/mo
- 2,000,000 clicks/mo
- 3-year data storage
- Cloaking for pretty links, redirection
- Dedicated support
2. Trck.me
This web-based link-cloaking application can take care of all your link-tracking needs and keep a check on your ongoing marketing efforts. You can cloak your links and tag various traffic sources.
Trck.me Features at a Glance:
The following are the features of Trck.me service:
- Tag-based traffic tracking (so you know what came from where)
- Easy-to-use tracking links for affiliate marketing campaigns
- Link cloaking for the usual branding benefits is also useful in affiliate marketing. Branded links look better on social media promotions.
- Track social media campaigns
- Efficient A/B split testing for ad tracking
Trck me Pricing
Trck.me is relatively expensive compared to other tracking tools. You can select one of the following plans if you sign up.
Standard
$39/mo
- Unlimited click events
- 1-year data storage
- Shareable reporting
- Connect 1 domain
- A/B split testing
Enterprise
$99/mo
- All the standard features
- 25 sub-accounts
- lifetime data storage
- Link cloaking, redirection
- Connect up to 25 domains
- Social media link tracking with utmost accuracy
3. Improvely
With Improvely, you can check out various metrics related to click tracking. Some of them include, but are not limited to:
- Monitoring click-fraud
- Conversion tracking
- Source identification
It helps that Improvely is 100% compatible with the likes of Google Ads, Bing Ads, and several other ad networks. This should increase the platform’s trust factor.
Features of Improvely:
Improvely boasts of the following features. These should be useful for newbies and advanced marketers alike:
- Industry-leading conversion tracking – Includes detail reporting so you can always switch between a bird’s-eye view to a worm’s eye view. Some metrics include source, referrer, device type, city, state, country, and CLV. You can track the entire sales funnel to see where improvement could occur.
- Click fraud detection and in-depth reporting tools – You can note metrics like the IP address, device’s physical location, referring URL (referrer), and the exact date/time of the incident. You can also add it to the blacklist and block similar clicks in the future.
- White-label marketing reports – An agency would expect this feature when they’re looking for the best link tracker. This should help with the company’s branding and build further trust with its customers.
- Real-time A/B split testing
- CSV reporting
- Data import/export from/to various ad networks.
Improved Pricing Plans
Improvely link tracker comes with a 14-day free trial during which you can explore the platform without any limitations. The basic plan is good enough for most people. You can opt for one of the following pricing plans:
Instance 1
FREELANCER
$29/mo
- 10,000 visits/m
- 1 team member
- Track conversions & revenue
- Click-fraud monitor
- In-built tools for affiliate marketing
STARTUP
$79/mo
- 50,000 visits/m
- 3 team members
- Track conversions & revenue
- Click-fraud monitor
- In-built tools for affiliate marketing
SMALL AGENCY
$149/mo
- 100,000 visits/m
- ∞ team members
- Track conversions & revenue
- Click-fraud monitor
- In-built tools for affiliate marketing
See Related: Is Qliker The Cheapest Alternative to Clickmagick (For Digital Marketers)?
4. ClickMagick
ClickMagick is among the best, if not the best, trackers in the market today. Not only is it easy on the wallet, but it also comes with dozens of unique features and a fantastic support team.
From tracking website link clicks to having fully fledged link rotators, magickbars, and magickpop, it will not disappoint you one bit. (read our in-depth review of the software here)
The cloud-based solution is also the first choice for many internet marketers for a good reason. It helps them build their e-mail lists faster and with a lot better efficiency. You can track every step in your marketing funnel, measure the conversion rate, and track sales. The software platform is also 100% compatible with the following:
- Facebook ads
- Google AdWords
- Bing Ads
Features of ClickMagick:
Following are some of the ClickMagic features you can’t live without:
- Instant creation of tracking links with a few button clicks.
- Traffic filtering (you can choose between bot filtering/blocking) and ensuring the traffic is legitimate and real. Advanced click fraud detection can be very useful with paid traffic channels. This allows you to track your marketing campaigns with utmost accuracy.
- Smart affiliate links – They have great link cloaking/redirection tools; you can also track minute data using sub ids. Branded links help with promos at times.
- A/B Split testing with winner e-mail alerts; this is a feature you won’t find in most link trackers. You can choose between 1-99% for a specific link and test more than 2 links simultaneously.
- Traffic quality score – measures the statistics and comes up with a one-of-its-kind traffic grading system.
- ClickMagik is better than most link-tracking tools. Add marketing popup bars via magickpop and countdown timers to your website/sales funnel and improve your results thanks to split testing.
- Multi-mode rotators – they come with dozens of options to choose from.
- Advanced retargeting pixel built in.
- Organic traffic tracking – Click Magick is not limited to tracking paid traffic sources; it can also track organic sources like Google and YouTube.
ClickMagick Pricing
There are three pricing options to choose from. The platform is not only considerably cheaper than other link-tracking tools but also packs a punch. For more details on Click Magick pricing, click here.
As of this writing, the platform offers a 14-day free trial. You can try out the software without any limitations during this period.
starter
$27/mo
- Up to 10,000 clicks/month
- Quick 4-hour support
- 1 entire sale funnel
- Up to 2 custom domains
- 6-month data retention
standard
$67/mo
- Up to 100,000 clicks/month
- Priority 1-hour support
- 5 entire sales funnel
- Up to 5 custom domains
- 1-year data retention
pro
$97/mo
- Up to 1,000,000 clicks/month
- Priority 1-hour support
- Track the entire sales funnel (unlimited)
- Unlimited custom domains
- 2-year data retention
5. Qliker
Qliker is a relatively new link program that comes with some decent features. It is promoted as an alternative to ClickMagick and comes with similar features at a relatively inexpensive price.
Thanks to the lower price point, it’s a good choice for people involved in affiliate marketing. With affiliate marketing businesses, it’s all about profits and keeping your revenue in check, and Qliker helps achieve just that.
The link-tracking platform is cloud-based and has a decent uptime. (read the full review here)
Features at a Glance:
Here are some of the Qliker features a marketer would find useful:
- Spam and click fraud detection
- IP blocking and filtration via the IP manager
- It allows you to create a tracking link in a few mouse clicks.
- Link masking and advanced rotators
- Custom domain integration
- Share public statistics URLs with other people
- A/B Split testing for tracking links
Qliker Pricing
The pricing is one of the main selling points of Qliker. You can use one of the following plans to create your account. We have negotiated with the team, and they have agreed to provide our readers with a free 500 clicks/month account:
Instance 1
Free account
FREE
- 500 clicks/mo
- Speed
- Security
- Support
starter
$12/mo
- 10,000 clicks/mo
- Speed
- Security
- Support
advanced
$35/mo
- 100,000 clicks/mo
- Speed
- Security
- Support
6. Voluum
You can track your marketing campaign’s performance with Voluum, which is an AI tracking tool. You can manage all your campaigns under one hood, manage traffic, and do A/B split testing.
Voluum also lets you access data through the use of an application programming interface (API). This may be a handy option if you’re a developer. From rigorous testing, we concluded it’s the second-best link tracker today.
Link Tracker Features at a Glance:
The following are some features of the Voluum tracking service:
- Detailed API-based reporting solutions
- Traffic distribution via link splitting – send to multiple landing pages and set custom rules
- Click fraud filter
- Conversion tracking using bucket testing
- Control on the go (available on both Android and iOS platforms)
Voluum Pricing
Voluum is one of the more expensive link-tracking options available today. They currently offer three pricing plans – discover, profit, and grow. Depending on your business goals, you can opt for the one that fits the bill:
Instance 1
discover
$69/mo
- 3-month data retention
- 20 campaigns
- 1 custom domains
- Basic Tracker Features
profit
$149/mo
- 6-month data retention
- ∞ campaigns
- 3 custom domains
- Advanced reporting, bucket testing
grow
$449/mo
- 12-month data retention
- ∞ campaigns
- 5 custom domains
- A/B split testing, fraud detection
7. RedTrack.io
RedTrack is a software-as-a-service ad-tracking software cum analytics platform. Apart from this, it can also be used to track pay-per-click (PPC) campaigns and media buys.
The website offers a 14-day free trial during which you can test drive the product without any functionality limits.
Some Features:
RedTrack boasts of the following features:
- Detailed bucket testing for tracking and comparing your marketing efforts.
- Track conversions and get real-time data with the use of pixels.
- Support for Secure Socket Layer (SSL)
- Multiple data points to work with
- Real-time notification updates/alerts
- Powerful API
- Good support
RedTrack.io Pricing
RedTrack offers flexible monthly/yearly pricing plans to suffice your business needs. This premium click tracker, however, is slightly pricey compared to other link tracking options.
Instance 1
starter
$29/mo
- Up To 300,000 events
- 24/7 support
- Real-time tracking statistics
- Fraudulent traffic detection
professional
$79/mo
- Up to 3,000,000 events
- 24/7 support
- Real-time tracking statistics
- Fraudulent traffic detection
business
$339/mo
- Up to 15,000,000 events
- 24/7 support
- Real-time tracking statistics
- Fraudulent traffic detection
8. LinkTrackr
As far as link-tracking tools are concerned, LinkTrackr is a decent provider, just that it’s not as good as Voluum or ClickMagick. From link cloaking to A/B split testing to link analysis, LinkTrackr has it all.
Features at a Glance:
LinkTrackr is a decent link-tracking service and has the following features:
- Track data closely with the use of Sub IDs
- Track conversions with precision with the use of tracking pixel codes
- Hate naked URLs? Make sure of the platform’s built-in link cloaking to get pretty links
- Rotate between multiple URLs with a master URL rotator – split traffic between multiple links
- Track links in your Pay-Per-Click campaigns with superior click fraud detection
- A/B testing
- 15-day FREE trial
LinkTrackr Pricing
RedTrack offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.
However, it’s slightly pricey compared to other services out there.
business
$399/mo
- Up to 20,000,000 click events
- Dedicated account manager
- Unlimited custom domains
- 24-month data retention
- Up to 3 additional users
pro
$99/mo
- Up to 3,000,000 events
- 24/7 email and chat support
- Unlimited custom domains
- 12-month data retention
- Complete API access
basic
$49/mo
- Up to 1,000,000 events
- Personal onboarding
- 3 custom domains
- 12-month data retention
- Core tracker features
9. My Click Boss Pro
My Click Boss Pro is a self-hosted PHP-based link-tracking platform. Although it’s not the best service in the world, it still comes with a dozen useful features.
The MCBP program interface has many options and can be confusing for some. It can get pretty complex, and it isn’t for the faint-hearted. However, if you’d like to host your own tracker, this is something you may want to consider down the road.
Features at a Glance:
Following are the features you get with the My Click Boss software:
- Detailed tracking URLs click statistics
- Multiple mode rotators which support an unlimited number of links at a time
- Multiple conversion pixels to track your campaigns’ performance
- Extensive reporting in text/map/graph view modes
- Share public statistics URLs with others on demand
- Export data in an excel format
- Works great across a wide range of devices
- Bot filtering/crawler blocking
My Click Boss Pro Pricing
My Click Boss Pro™ Professional Edition offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.
Instance 1
My Click Boss Pro™ Script
$159
- Instant download
- Free minor updates
- Standard support
subscription (Incl updates)
$199 + $7.50/mo
- Includes script installation
- Free minor/major updates
- Free database updates
- Priority support
script and installation
$199
- Includes Script Installation
- Free minor updates
- Standard support
10. ClixTrac
ClixTrac is a link tracker application that online marketers primarily use for tracking banner ads. Besides the usual ads, you can also keep track of all the clicks your affiliate links are getting.
Apart from text advertisements, it’s also possible to track image ads. Set up URLs on your main website, and the system is ready to deploy.
Clix Trac Features:
Here are a few unique features of the link-click tracking platform:
- Beginner-friendly control panel for all to use
- Independent third-party software doesn’t need a ‘companion’ tool or environment.
- Track links, and manage ongoing ads and campaigns without the technical hurdles like installing a script.
- Data tracking is available in real-time.
- It also allows cloaking – feature marketers would love to have.
- Dynamic affiliate links
- Ability to track banners, social media posts, website links, email newsletters, and more.
- Data export is available in CSV format
ClixTrac Pricing
The software offers three subscription plans. One of them is completely free but comes with some limitations, as one might guess.
Free
FREE
- Unlimited banners and links
- Real-time tracking for up to 100 clicks
- Retargeting options available
- Daily Statistics
premium
$4.95/mo
- No expiry date on banners/links
- Track up to 20,000 impressions/per day
- Data reset available
- Affiliate program available to promote
- Daily/weekly/monthly email reports
Professional
$9.95/mo
- Remove referrer information
- Complete tracking data available
- Sub IDs
- Integrate with a custom domain
- Conversion tracking with pixel and much more…
11. ClickGum
ClickGum is a link tracker that can help you track conversions and clicks for free. You can also use the service to measure your ad return on investment (ROI).
The tool appeals to publishers, affiliate marketers, and developers (as the website suggests).
ClickGum Features At a Glance:
Let’s take a quick look at some of the features of the platform:
- Track links and conversions (leads/sales) – there are embedded pixels that you can use to track everything in your funnel(s) closely.
- Referrer information is visible – with it, you can know where a visitor came from.
- Affiliate links tracking and cloaking/masking options are available.
- Various reporting tools to help you stay on top of your ongoing PPC campaigns.
- Detailed reporting – includes, but is not limited to, timestamps, browser info, IP address, device type, and language.
Click Gum Pricing
ClickGum offers multiple plans that come with a 30-day money-back guarantee. (Except for the free plan, of course!)
Instance 1
Forever Free
FREE
- 3,000 clicks per month
- Create unlimited links and rotators
- Connect as many custom domains as you like
- 12-month data retention
- Access to all modules
Manager
$9/mo
- 20,000 clicks per month
- Create unlimited links and rotators
- Connect as many custom domains as you like
- 12-month data retention
- Access to all modules
Executive
$29/mo
- 200,000 clicks per month
- Create unlimited links and rotators
- Connect as many custom domains as you like
- 12-month data retention
- Access to all modules
12. Pretty Links
Pretty Links is a cloaking cum link-tracking WordPress plugin. With it. You can shrink URLs and manage your referral links under one roof.
A free version of the plugin can be found in the WordPress plugin repository. Simply head over to the section, and install it for free. The basic version is limited but should be good enough for testing the waters.
Some Features of the Plugin:
LinkTrackr is a decent link-tracking solution and has the following features:
- Shrink, cloak, and share your tracking links
- Manage multiple links (including various redirects)
- Check the performance in real time.
- Option to auto-create short links
- Link import/export available
- A/B testing for optimizing your marketing campaigns’ results
Pretty Links Pricing
Other than the free variant, there are three subscription options to choose from.
Instance 1
Beginner
$49/mo
- Use on 1 WordPress site
- Advanced redirects
- Auto-create links
- 1-year of support and updates
- Auto-link keywords
Marketer
$99/mo
- Use on up to 2 WP websites
- Advanced redirects
- Auto-create links
- 1-year of support and updates
- It comes with advanced add-ons
Super Affiliate
$149/mo
- Use on up to 5 WP websites
- Advanced redirects
- Auto-create links
- 1-year of support and updates
- It comes with advanced add-ons
13. Bitly
Bitly is perhaps one of the most popular click trackers out there. Formerly known as Bit.ly, it’s often used to create short links in no time for sharing with others.
You can track traffic in real time and check various metrics like the user’s country and referrer (from where the click came).
Some Features:
Over the years, Bit ly as a platform has come a long way. Here are some of the features:
- Improve conversion rates using bitly’s signature domain. Most links look like: bitly.com/xyz. There’s an option to add your own domain for branding purposes (with the paid plans).
- Detailed reporting – includes referrer and other geographic information.
- The platform connects with over 600 platforms via API.
- Safe, secure links since the platform use HTTPS (secure protocol for handling user data).
Bitly Pricing
The website offers two plans to its users. There’s also a third Enterprise plan available in case you have custom requirements.
Instance 1
Free
$0/mo
- Create bit.ly links
- 1,000 links/month
- Unlimited link clicks
- Integrations supported
- Mobile app
Basic
$29/mo
- Branded links
- Create unlimited links
- Free custom domain
- Domain Finder
- Mobile app
Customized
CUSTOM
- Branded links
- Create unlimited links
- Free custom domain
- Domain Finder
- Mobile app
- 14. AdsBridge
AdsBridge is a link tracker solution often used by CPA companies and publishers. It also offers dozens of integrations that can be implemented within minutes.
It’s more suited to ‘big players’ considering the wide number of features it has. It can look not very safe and be overwhelming at times for beginners
Some features of the Platform:
Following are a few of the features of AdsBridge.
- Create and launch advertising campaigns in minutes. Track everything from link clicks to costs incurred across all channels.
- A/B split testing to determine winning ad campaigns.
- Optimize traffic with the powerful SaaS (software-as-a-service) platform.
- Manage fraud traffic effectively with super-detailed reporting.
AdsBridge Pricing
The website sports four pricing plans. The website also features a cost calculator, which you can use to set your metrics and set up a tailored plan best suited for your needs.
Instance 1
Starter
$29/mo
- 100,000 visits per month
- Free clicks and conversions
- Free Smartlink
- All core functions
Professional
$89/mo
- 1,000,000 visits per month
- Free clicks and conversions
- Free Smartlink
- Personal account manager
- Unlimited custom domains
Advanced
$199/mo
- 4,000,000 visits per month
- Free clicks and conversions
- Free Smartlink
- Personal account manager
- Unlimited custom domains
- Unlimited free SSL
15. Thirsty Affiliates
Thirsty Affiliates is a link tracker plugin that can be used to cloak affiliate links on the WordPress content management system/CMS.
The software is very similar to Pretty Links which acquired the platform in recent times.
Features:
Here are a few features of the Thirsty Affiliates plugin:
- Built-in URL shortener for creating short links.
- Option to use 301, 302, and 307 link redirects.
- Detailed traffic stats and reporting.
- Categorization for better overall link management.
- Nofollow option for affiliate links.
Thirsty Affiliates Pricing
The software offers four plans, all of which are for acquiring a set number of licenses.
Let’s take a look:
Instance 1
1 Site License
$49/mo
- 14-day refund guarantee
- Automatic keyword linking
- Option to import/export CSV files
- Redirects based on geographic data
- Amazon API reporting and much more
5 Site License
$99/mo
- 14-day refund guarantee
- Automatic keyword linking
- Option to import/export CSV files
- Redirects based on geographic data
- Amazon API reporting and much more
10 Site License
$149/mo
- 14-day refund guarantee
- Automatic keyword linking
- Option to import/export CSV files
- Redirects based on geographic data
- Amazon API reporting and much more
Recommended Link Tracking Software
All these software platforms are worth a shot, but if you want to know what the best link tracker is, ClickMagick takes the cake by a margin. It’s not just our favorite; it is also one of the most advanced and competitively-priced link-tracking tools available today.
It’s miles ahead of Voluum, which is the second-best link tracker solution out there.
We didn’t even consider the positive reviews other people (agencies, marketers, media buyers, etc) have for the platform. We have been in the game for almost 7 years and have been actively using ClickMagick for our tracking needs since 2016, when it was in its early days.
Over the last 4 years, we have rigorously tested the list of click trackers we have shared in this review; they are all good and come with specific features. Ultimately, it all comes down to your requirements and personal preferences.
Best Free Link Tracker?
Free options are limited and aren’t the best. However, if you’re looking for a free link tracker, try Qliker.
Most free link tracker tools don’t offer many features, but Qliker does.
Why ClickMagick Is the Best Link Tracker:
Test out a FREE trial with the mentioned click trackers, but we’re sure you’d like ClickMagick better. If you want, you can read our detailed review here. Following are the reasons why it’s still our first choice:
- Reasonable pricing also comes with a 14-day free trial.
- Evaluates traffic quality score based on multiple metrics – some people use this feature to evaluate the quality of solo ads they are purchasing.
- Create promotional bars, popups, and countdown timers with various content tools
- Nearly 100% uptime – we’ve never had link downtime issues with ClickMagick.
- Real-time statistics (choose between multiple time zones)
- Huge library of how-to videos to minimize the learning curve and get you up and running in no time.
- Learn cutting-edge marketing strategies with the newly-launched Expert Academy.
- Thorough click-tracking guide for reference when you need it
- Sub IDs to track different traffic sources by appending a sub-id which works similarly to a tag.
Final Words – Link Tracker Software
So, there we have it. That brings us to the conclusion of this list of the best link tracker software services. We hope this will help you come to a decision.
Which link tracker service will you try first? Which link tracker service will you try first? Are you an existing user of any of these? An existing user of any of these?
What’s the best link tracker, in your opinion?
It doesn’t matter what application you select; you must use one to optimize your marketing efforts. From basic creation to advanced retargeting, you need one at some point in your marketing journey.
Either way, let us know by leaving a quick comment down below.
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