Best Link Tracker: 15 Click Tracking Software for Online Marketers (2020)

Looking for the best link tracker? You're at the right place.

Online businesses have been the topic of the town lately. It has never been easier to launch your own online business and start working from home. There are many reasons why one would be interested in making money online.

It often requires minimal investment in terms of starting capital and it can be rewarding if you treat it as a real business. If you run one, you definitely need to track your marketing campaigns. People who are into affiliate marketing simply can't live without implementing link tracking.

If you do any sort of paid advertising, be it Google PPC, Facebook Ads or solo ads, you definitely would want to closely track your campaigns' performance. This way, you can get rid of the bad ads and scale up the winning adverts.

This is where a link tracker comes as a knight in shining armor and helps you save hundreds of thousands of advertising dollars.

Feel free to skim through the content using the following table of contents to jump to the section of your preference.

Table of Contents

1 Our 15 Best Link Tracker Picks

2 What Is the Best Link Tracker?

3 Final Words - Link Tracker Software

Our 15 Best Link Tracker Picks

These 15 best link tracker software picks will not only help you pull more profits from your business, but also save you a lot of time.

Don't want to go through the whole list? No problem.

Jump straight to our favorite link tracking software section by clicking here.

1. ClickMeter

Clickmeter link tracker

This is among one of the more popular link trackers which comes with a click-based link tracking feature. It can trace the visitors' location and display the user's geographical data in great detail. Clickmeter can be a handy companion if you are one of the following:

Advertiser
Affiliate marketer
Publisher
Marketing agency

ClickMeter Features at a Glance:

The link tracker can be useful in many ways. Following Click Meter features will leave you wanting for more:

Spam and click-fraud detection
Track conversions with the use of pixels - Can help you kill the bad ad sets and scale the winners and increase profitability.
Data verification to remove ambiguity and ensure data accuracy
Monitor campaigns in real-time
Share public statistics URL with others
Cloak links. Masking can hide the destination URL and make it a pretty link
A/B Split testing for campaign optimization

ClickMeter Link Tracker Pricing

Clickmeter is relatively expensive compared to other link tracking software options. You can select one of the following plans should you choose to sign up.

Instance 1

MEDIUM

/mo

25,000 clicks/mo
2,500 data-points
1 year data storage
Link cloaking, redirection
Connect 1 domain
Excel Reporting

LARGE

/mo

200,000 clicks/mo
20,000 data points
2-years data storage
Link cloaking, redirection
Connect up to 10 domains
Protection against click fraud

X-LARGE

349

/mo

2,000,000 clicks/mo
200,000 data points
3-years data storage
Link cloaking, redirection
Dedicated support

Get Started With ClickMeter >>

2. Trck.me

Trck.me link tracker

This web-based application can take care of all your link tracking needs and keep a check on your ongoing marketing efforts. You can cloak your links and tag various traffic sources.

Trck.me Features at a Glance:

Following are the features of Trck.me click tracker service:

Tag-based traffic tracking (so you know what came from where)
Link cloaking for the usual branding benefits, also useful for affiliate marketers
Track social media campaigns
Efficient A/B split testing

Trck me Pricing

Clickmeter is relatively expensive compared to other link tracking software options. You can select one of the following plans should you choose to sign up.

Instance 1

Standard

/mo

Unlimited click events
Unlimited data-points
1 year data storage
Shareable reporting
Connect 1 domain
A/B split testing

Enterprise

/mo

All the standard features
25 sub accounts
lifetime data storage
Link cloaking, redirection
Connect up to 25 domains
Social media link tracking with utmost accuracy

Get Started With Trck.me >>

3. Improvely

Improvely link tracker

With Improvely, you can check out various metrics related to click tracking. Some of them include, but are not limited to:

Monitoring click-fraud
Conversion tracking
Source identification

It helps that Improvely is 100% compatible with the likes of Google Ads, Bing Ads and several other ad networks. This should definitely increase the platform's trust factor.

Some Features:

Improvely click tracker boasts of the following features. These should be useful for newbie and advanced marketers alike:

Industry-leading conversion/sales tracking - Includes detail reporting so you can always switch between a bird's-eye view to a worm's eye-view. Some metrics include source, referrer, device type, city, state, country, and CLV. You can track the entire sales funnel to see where it could use an improvement.
Click fraud detection and in-depth reporting tools - You can take note of metrics like the IP address, device's physical location, referring URL (referrer) and the exact date/time of the incident. You can also add it to the blacklist and block similar clicks in the future.
White-label marketing reports - An agency would expect this feature when they're looking for the best link tracker. This should help with the company's branding and build further trust with their customers.
Real-time A/B split testing
CSV reporting
Data import/export from/to various ad networks.

Improvely Pricing Plans

Improvely link tracker comes with a 14-day free trial during which you can explore the platform without any limitations. You can opt for one of the following pricing plans:

Instance 1

FREELANCER

/mo

10,000 visits/m
1 team member
Track conversions & revenue
Click-fraud monitor
In-built tools for affiliate marketers

STARTUP

/mo

50,000 visits/m
3 team members
Track conversions & revenue
Click-fraud monitor
In-built tools for affiliate marketers

SMALL AGENCY

149

/mo

100,000 visits/m
∞ team members
Track conversions & revenue
Click-fraud monitor
In-built tools for affiliate marketers

Get Started With Improvely >>

4. ClickMagick

ClickMagick is among one of the best, if not the best link trackers in the market today. Not only is it easy on the wallet, it comes with dozens of unique features and a fantastic support team.

From tracking website link clicks to having fully fledged link rotators, magickbars and magickpop, it will not disappoint you one bit. (read our in-depth review of the link tracking software here)

It is also the first choice for many internet marketers for a good reason. It helps them build their e-mail lists faster and with a lot better efficiency. You can track every step in your marketing funnel, measure the conversion rate and track sales. The software platform is also 100% compatible with:

Facebook ads
Google AdWords
Bing Ads

Features of ClickMagick:

Following are some of the ClickMagic features you can't live without:

Traffic filtering (you can choose between bot filtering/blocking) and make sure the traffic is legitimate and real
Smart affiliate links - They have some of the best link cloaking/redirection tools, you can also track minute data with the use of sub ids.
Split testing with winner e-mail alerts, this is a feature you won't find in most link tracker products. You can choose between 1-99% for a specific link and test more than 2 links at a time.
Traffic quality score - measures the statistics and comes up with a one-of-its kind traffic grading system.
ClickMagik is more than just a link tracking provider. Add marketing popup bars via magickpop and countdown timers to your website/funnels and improve your results.
Multi-mode rotators - they come with dozens of options to choose from.
Organic traffic tracking - Click Magick is not limited to tracking paid traffic sources, it can also track organic sources like Google and YouTube.

ClickMagick Pricing

There are three pricing options to choose from. The platform is not only considerably cheaper than other link tracking software alternatives, but also packs a punch. For more details on Click Magick pricing, click here.

As of this writing, the platform offers a free 14-day trial. You can try out the software without any limitations during this period.

Instance 1

starter

/mo

Up to 10,000 clicks/month
Quick 4-hour support
Track 1 funnel
Up to 2 custom domains
6-month data retention

standard

/mo

Up to 100,000 clicks/month
Priority 1-hour support
5 funnels
Up to 5 custom domains
1-year data retention

pro

/mo

Up to 1,000,000 clicks/month
Priority 1-hour support
Unlimited funnels
Unlimited custom domains
2-year data retention

Get Started With ClickMagick >>

Read our ClickMagick review

5. Qliker

Qliker link tracker

Qliker is a relatively new link tracker which comes with some decent features. It is promoted as an alternative to ClickMagick and comes with similar features at a relatively inexpensive price point.

The link tracking platform is cloud-based and has a decent up-time. (read full review here)

Features at a Glance:

Here are some of the Qliker features a marketer would find useful:

Spam and click-fraud detection
IP blocking and filtration via the IP manager
Link masking and advanced rotators
Custom domain integration
Share public statistics URL with other people
A/B Split testing for tracking links

Qliker Pricing

The pricing is one of the main selling points of Qliker. You can one one of the following plans to create your account. We have negotiated with the team and they have agreed to provide our readers with a free 500 clicks/month account:

Instance 1

Free account

FREE

500 clicks/mo
Speed
Security
Support

starter

/mo

10,000 clicks/mo
Speed
Security
Support

advanced

/mo

100,000 clicks/mo
Speed
Security
Support

Get Started With Qliker >>

full qliker review here

6. Voluum

You can track your marketing campaigns' performance with Voluum, which is an AI link tracker software. You can manage all your campaigns under one hood, manage traffic and run multiple A/B split tests.

Voluum also lets you access data through the use of application programming interface (APIs). This may be a handy option for if you're a developer. From rigorous testing, we concluded it's the second best link tracker today.

Link Tracker Features at a Glance:

Following are some features of Voluum tracking service:

Detailed API-based reporting solutions
Traffic distribution via link splitting - send to multiple landing pages and set custom rules
Closely measure conversions with the use of bucket testing
Control on the go (available on both Android and iOS platforms)

Voluum Pricing

Voluum is one of the more expensive link tracking options available today. They currently offer three pricing plans - discover, profit and grow. Depending on your business' goals, you can opt for the one that fits the bill:

Instance 1

discover

/mo

3-month data retention
20 campaigns
1 custom domains
Basic Tracker Features

profit

149

/mo

6-month data retention
∞ campaigns
3 custom domains
Advanced reporting, bucket testing

grow

449

/mo

12-month data retention
∞ campaigns
5 custom domains
split testing, fraud detection

Get Started With Voluum >>

7. RedTrack.io

RedTrack is a software-as-a-service ad tracking cum analytics platform. Apart from this, it can also be used to track pay-per-click (PPC) campaigns and media buys.

The website offers a free 14-day trial during which you can test drive the product without any functionality limits.

Some Features:

RedTrack boasts of the following features:

Detailed bucket testing for tracking and comparing your marketing efforts.
Track conversions with the use of pixels
Support for Secure Socket Layer (SSL)
Multiple data points to work with
Real time notification updates/alerts
Powerful API
Good support

RedTrack.io Pricing

RedTrack offers flexible monthly/yearly pricing plans to suffice your business needs. This premium click tracker, however is slightly pricey compared to other link tracking options.

Instance 1

starter

/mo

Up To 300,000 events
24/7 support
Real-time tracking statistics
Fraudulent traffic detection

professional

/mo

Up to 3,000,000 events
24/7 support
Real-time tracking statistics
Fraudulent traffic detection

business

339

/mo

Up to 15,000,000 events
24/7 support
Real-time tracking statistics
Fraudulent traffic detection

Get Started With RedTrack.io >>

8. LinkTrackr

LinkTrackr is a decent link tracking provider, just that it's not as good as Voluum or ClickMagick. From link cloaking to split testing to link analysis, LinkTrackr has it all.

Features at a Glance:

LinkTrackr is a decent link tracking solution and has the following features:

Track data closely with the use of Sub IDs
Track conversions with precision with the use of tracking pixel codes
Hate naked URLs? Make sure of the platform's built-in link cloaking
Rotate between multiple URLs with a master URL rotator - split traffic between multiple links
Track your Pay-Per-Click campaigns
A/B testing
15-day FREE trial

LinkTrackr Pricing

RedTrack offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.

However, it's slightly pricey compared to other services out there.

Instance 1

business

399

/mo

Up to 20,000,000 click events
Dedicated account manager
∞ custom domains
24-month data retention
Up to 3 additional users

pro

/mo

Up to 3,000,000 events
24/7 email and chat support
∞ custom domains
12-month data retention
Complete API access

basic

/mo

Up to 1,000,000 events
Personal on-boarding
3 custom domains
12-month data retention
Core tracker features

Get Started With LinkTrackr >>

9. My Click Boss Pro

My Click Boss Pro is a self-hosted PHP-based link tracking platform. Although, it's not the best click tracker in the world, it still comes with a dozen of useful features.

The MCBP program interface has a bunch of options and can be confusing for some. It can get pretty complex and it isn't for the faint-hearted. However, if you'd like to host your own tracker, this is something you may want to consider down the road.

Features at a Glance:

Following are the features you get with the My Click Boss software:

Detailed tracking URLs click statistics
Multiple mode rotators which support unlimited number of links at a time
Multiple conversion pixel to track your campaigns' performance
Extensive reporting in text/map/graph view modes
Share public statistics URLs with others on demand
Export data in an excel format
Works great across a wide range of devices
Bot/crawler blocking

My Click Boss Pro Pricing

My Click Boss Pro™ Professional Edition offers four plans depending on your marketing needs. If you wish to downgrade anytime soon, you will be switched to a FREE account with a 500 events/month data point.

Instance 1

My Click Boss Pro™ Script

159

Instant download
Free minor updates
Standard support

subscription (Incl updates)

199

+ $7.50/mo

Includes script installation
Free minor/major updates
Free database updates
Priority support

script and installation

199

Includes Script Installation
Free minor updates
Standard support

Get Started With My Click Boss >>

10. ClixTrac

ClixTrac is a link tracker application which online marketers primarily use for tracking banner ads. Other than the usual ads, you can also keep a track of all the clicks your affiliate links are getting.

Apart from text advertisements, it's also possible to track image ads. Set up URLs on your main website and the system is ready to deploy.

Clix Trac Features:

Here are a few unique features of the link click tracking platform:

Beginner-friendly control panel for all to use
Independent of third-party software, doesn't need a 'companion' tool or environment to run.
Manage ongoing ads and campaigns without the technical hurdles like installing a script.
Data tracking available in real time.
Also allows cloaking - a feature marketers would love to have.
Dynamic affiliate links
Ability to track banners, social media posts, website links, email newsletters and much more.
Data export available in CSV format

ClixTrac Pricing

The software offers three subscription plans. One of them is completely free, but comes with some limitations as one might guess.

Instance 1

Free

FREE

Unlimited banners and links
Real-time tracking for up to 100 clicks
Retargeting options available
Daily statistics

premium

4.95

/mo

No expiry date on banners/links
Track up to 20,000 impressions/day
Data reset available
Affiliate program available to promote
Daily/weekly/monthly email reports

Professional

9.95

/mo

Remove referrer information
Complete tracking data available
Sub IDs
Integrate with a custom domain
Conversion tracking with pixel and much more..

Get Started With ClixTrac >>

11. ClickGum

Clickgum link tracker

ClickGum is a link tracker that can help you track conversions, and clicks for free. You can also use the service to measure your ad return on investment (ROI).

The tool appeals to publishers, affiliate marketers and developers (as the website suggests).

ClickGum Features At a Glance:

Let's take a quick look at some of the features of the platform:

Track link clicks, and conversions (leads/sales) - there are embedded pixels which you can use to closely track everything in your funnel(s).
Referrer information visible - with it, you can know where a visitor came from.
Affiliate links tracking and cloaking/masking options available.
Various reporting tools to help you stay on top of your ongoing PPC campaigns.
Detailed reporting - include, but not limited to timestamps, browser info, IP address, device type and language.

Click Gum Pricing

ClickGum offers multiple plans all of which come with a 30-day money back guarantee. (Except for the free plan of course!)

Instance 1

Forever Free

FREE

3,000 clicks per month
Create unlimited links and rotators
Connect as many custom domains as you like
12-month data retention
Access to all modules

Manager

/mo

20,000 clicks per month
Create unlimited links and rotators
Connect as many custom domains as you like
12-month data retention
Access to all modules

Executive

/mo

200,000 clicks per month
Create unlimited links and rotators
Connect as many custom domains as you like
12-month data retention
Access to all modules

Get Started With ClickGum >>

12. Pretty Links

Pretty links link tracker

Pretty Links is a cloaking cum link tracking WordPress plugin. With it. you can shrink URLs, and manage your referrals links under one roof.

A free version of the plugin can be found in the WordPress plugin repository. Simply head over to the section, and install it for free. The basic version is limited, but should be good enough for testing the waters.

Some Features of the Plugin:

LinkTrackr is a decent link tracking solution and has the following features:

Shrink, cloak, and share your tracking links
Manage multiple links (including various redirects)
Check the performance in real time
Option to auto-create short links
Link import/export available
A/B testing for optimizing your marketing campaigns' results

Pretty Links Pricing

Other than the free variant, there are three subscription options to choose from.

Instance 1

Beginner

/mo

Use on 1 WordPress site
Advanced redirects
Auto-create links
1-year of support and updates
Auto-link keywords

Marketer

/mo

Use on up to 2 WP websites
Advanced redirects
Auto-create links
1-year of support and updates
Comes with advanced addons

Super Affiliate

149

/mo

Use on up to 5 WP websites
Advanced redirects
Auto-create links
1-year of support and updates
Comes with advanced addons

Get Started With Pretty Links >>

13. Bitly

Bitly is perhaps one of the most popular click trackers out there. Formerly known as Bit.ly, it's often used to create short links in no time for sharing with others.

You can track traffic in real time, and check various metrics like the user's country and referrer (from where the click came).

Some Features:

Over the years, Bit ly as a platform has come a long way. Here are some of the features:

Improve conversion rates using bitly's signature domain. Most links look like: bitly.com/xyz. There's an option to add your own domain for branding purposes (with the paid plans).
Detailed reporting - includes referrer and other geographic information.
The platform connects with over 600 platforms via API.
Safe secure links since the platform uses https (secure protocol for handling user data).

Bitly Pricing

The website offers two plans to their users. There's also a third Enterprise plan available in case you have custom requirements.

Instance 1

Free

/mo

Create bit.ly links
1,000 links/month
Unlimited link clicks
Integrations supported
Mobile app

Basic

/mo

Branded links
Create unlimited links
Free custom domain
Domain Finder
Mobile app

Customized

CUSTOM

Branded links
Create unlimited links
Free custom domain
Domain Finder
Mobile app

Get Started With Bitly >>

14. AdsBridge

AdsBridge is a link tracker solution often used by CPA companies and publishers. It also offers dozens of integrations which can be implemented within minutes.

It's more suited to 'big players' considering the wide number of features it has. Can look intimidating and be overwhelming at times for beginners

Some Features of the Platform:

Following are a few of the features of AdsBridge.

Create and launch advertising campaigns in minutes. Track everything from link clicks to costs incurred across all channels.
A/B split testing to determine winning ad campaigns.
Optimize traffic with the powerful SaaS (software-as-a-service) platform.
Manage fraud traffic effectively with super-detailed reporting.

AdsBridge Pricing

The website sports four pricing plans. The website also features a cost calculator which you can use to set your metrics and set up a tailored plan best suited for your needs.

Instance 1

Starter

/mo

100,000 visits per month
Free clicks and conversions
Free Smartlink
All core functions

Professional

/mo

1,000,000 visits per month
Free clicks and conversions
Free Smartlink
Personal account manager
Unlimited custom domains

Advanced

199

/mo

4,000,000 visits per month
Free clicks and conversions
Free Smartlink
Personal account manager
Unlimited custom domains
Unlimited free SSL

Get Started With AdsBridge >>

15. Thirsty Affiliates

Thirsty Affiliates is a link tracker plugin that can be used to cloak affiliate links on WordPress content management system/CMS.

The software is very similar to Pretty Links who acquired the platform in the recent times.

Features:

Here are a few features of the Thirsty Affiliates plugin:

Built-in URL shortener for creating short links.
Option to use 301, 302 and 307 link redirects.
Detailed traffic stats and reporting.
Categorization for better overall link management.
Nofollow option for affiliate links.

Thirsty Affiliates Pricing

The software offers four plans all of which are for acquiring a set number of licenses.

Let's take a look:

Instance 1

1 Site License

/mo

14-day refund guarantee
Automatic keyword linking
Option to import/export CSV files
Redirects based on geographic data
Amazon API reporting and much more

5 Site License

/mo

14-day refund guarantee
Automatic keyword linking
Option to import/export CSV files
Redirects based on geographic data
Amazon API reporting and much more

10 Site License

149

/mo

14-day refund guarantee
Automatic keyword linking
Option to import/export CSV files
Redirects based on geographic data
Amazon API reporting and much more

Get Started With Thirsty Affiliates >>

What Is the Best Link Tracker?

All these click tracking software platforms are worth a shot, but if you want to know what the best link tracker is, ClickMagick takes the cake by a margin. It's not just our favorite, it is also one of the most advanced and competitively-priced link tracking solutions available today.

It's miles ahead of Voluum which is the second best link tracker solution out there.

ClickMagick link tracker

We didn't even consider the positive reviews which other people (agencies, marketers, media buyers etc) have for the platform. We have been in the game for almost 7 years and have been actively using ClickMagick for our tracking needs since 2016 when it was in its early days.

Over the last 4 years, we have rigorously tested the list of click trackers we have shared in this review, they are all good and come with specific features. In the end, it all comes down to your requirements and personal preferences.

Best Free Link Tracker?

Free options are limited, and aren't the best. However, if you're looking for a free link tracker anyway, try Qliker.

Why ClickMagick Is the Best Link Tracker:

Definitely test out a FREE trial with the mentioned click trackers, but we're sure you'd like ClickMagick better. If you want, you can read our detailed review here. Following are the reasons why it's still our first choice:

Reasonable pricing, also comes with a FREE 14-day trial
Evaluates traffic quality score based on multiple metrics - some people use this feature to evaluate the quality of solo ads they are purchasing.
Create promotional bars, popups, and countdown timers with various content tools
Nearly 100% uptime - we've never had any link downtime issues with ClickMagik
Real time statistics (choose between multiple time-zones)
Huge library of how-to videos to minimize with the learning curve and get you up and running in no time.
Learn cutting-edge marketing strategies with the newly-launched Expert Academy.
Thorough click-tracking guide for reference when you need it
Sub IDs to track different traffic sources by appending a sub-id which works similarly to a tag.

Get Started With ClickMagick >>

Final Words - Link Tracker Software

So, there we have it. That brings us to the conclusion of this list of click tracking software services. We hope this would help you come to a decision.

Which link tracker service will you try first? Are you an existing user of any of these?

What's the best link tracker in your opinion?

Either way, let us know by leaving a quick comment down below.