Logo

Is Turo Worth It? 5 Reasons to Try Zero-Cost Car Sharing

Turo Homepage
WFHR EditorWFHR Editor
16 min read

Last updated: January 11, 2025

Thinking about renting out your car on Turo? You’re not alone. Many people want to make extra cash from idle vehicles on this popular car-sharing platform. But is it really worth your time and effort?

Turo can be a profitable side hustle, but it’s not guaranteed to make money for everyone. Your success depends on your location, car type, and how much time you’re willing to invest. Some hosts report earning six-figure incomes, while others struggle to break even.

Before you jump in, it’s important to weigh the pros and cons. Turo offers flexibility and the potential for good earnings, especially if you have a desirable car in a high-demand area. But you’ll also need to consider the risks, like potential damage to your vehicle or dealing with difficult renters. By understanding what Turo really involves, you can decide if it’s the right opportunity for you.

Turo’s Business Model

Turo Logo

Turo uses a peer-to-peer model to connect car owners with renters. This approach sets it apart from traditional rental companies and offers unique benefits to both sides.

Peer-to-Peer Car Sharing Explained

Turo works like Airbnb but for cars. You can list your own vehicle or rent someone else’s. As an owner, you set the price and availability. Renters browse listings and book cars that fit their needs.

The platform handles payments and provides insurance. This makes the process easy and safe for everyone. You can earn money from your car when you’re not using it. Renters often find better deals and more unique options than with big rental companies.

How Turo Differs from Traditional Car Rental

Turo offers more variety than typical rental fleets. You might find a luxury sports car or a rugged off-road vehicle. Prices can be lower, especially for longer rentals. Pick-up is often more flexible – you might meet the owner at a convenient spot instead of a rental counter.

But there are trade-offs. You’re dealing with individual owners, not a big company. This can mean less consistency in car quality or service. You might have to be more flexible with pick-up and drop-off times. On the plus side, you get a more personal experience. Many renters enjoy meeting locals and getting travel tips along with their car.

Getting Started with Turo

Turo Homepage

Turo offers a straightforward process for renting or listing cars. The app makes booking simple, and creating an appealing listing helps attract renters.

The Booking Process

Download the app and create an account to rent a car on Turo. Browse available vehicles by location, dates, and price. Filter options like car type, features, and host ratings. Once you find a car you like, request to book it.

The host will review your request and approve or deny it. If approved, you’ll pay through the app. Turo adds a trip fee to the rental price.

On pickup day, meet the host to get the keys and inspect the car. Take photos to document its condition. Return the vehicle clean with a full gas tank when your trip ends.

Creating a Compelling Listing

To list your car, take clear photos showing its interior and exterior. Write an honest description highlighting key features and any quirks. Set competitive daily rates based on your local market.

Be responsive to inquiries and booking requests. Having good reviews helps attract more renters. Keep your car clean and well-maintained. Consider offering extras like phone chargers or beach gear.

Set clear pickup and return instructions. Be on time for handoffs. Inspect the car carefully after each rental. Report any issues to Turo promptly. With some effort, you can build a successful Turo business.

Maximizing Earnings

Maximizing payment

Boosting your profits on Turo requires some savvy strategies. Let’s look at two key areas that can significantly improve your bottom line.

Setting Competitive Daily Rates

Pricing your car right is super important. You want to make money, but you also need to attract renters. Here’s how to find that sweet spot:

• Check out similar cars in your area. See what they’re charging and price yours a bit lower to start. • Use Turo’s pricing tools. They give you tips based on local demand. • Offer deals for longer rentals. Maybe knock 10% off for week-long bookings. • Raise your rates for busy times like holidays or big events.

Don’t be afraid to tweak your prices. If your car’s sitting empty, lower the rate a bit. Getting booked at a lower price beats making nothing at all.

Understanding Trip Fees

Trip fees can really add up and boost your earnings. Here’s what you need to know:

• Turo takes a cut of your earnings. It’s usually 15-35%, depending on your insurance plan. • You can charge extra for delivery, late returns, or extra miles. • Set a cleaning fee. Just keep it reasonable so you don’t scare renters away. • Think about a young driver fee for renters under 25. It covers the extra risk.

Keep an eye on your fees. Too many can turn renters off. But wise fees can really pad your profits without much extra work.

See Related: Making Money Online by Renting Your Gadgets

Protection and Insurance

An Insurance Agent Holding an Insurance Policy

Turo offers protection plans and insurance options to give you peace of mind when renting a car. These plans can save you money and hassle if something goes wrong during your rental.

Choosing the Right Protection Plan

Turo has different protection plans to fit your needs. The Premier plan gives you the most coverage but costs more. It has a low deductible and covers things like scratches and dents. The Standard plan is cheaper but has a higher deductible. The Minimum plan is the most affordable option but leaves you responsible for more costs if there’s an accident.

Think about how much risk you’re comfortable with. If you’re renting an expensive car, you might want more protection. But a basic plan could work if you’re on a tight budget.

Look at your personal car insurance, too. It might already cover rental cars. If so, you could save money by picking a cheaper Turo plan.

Navigating Insurance Coverage

Turo’s insurance is secondary to your personal policy. This means your own insurance pays first if there’s an accident. Turo’s coverage kicks in after that.

All Turo plans include $750,000 in liability insurance. This protects you if you hurt someone else or damage their property. But remember, it doesn’t cover damage to the car you’re renting.

Check if your credit card offers rental car insurance. Some cards provide coverage if you use them to pay for your Turo rental. This could save you money on Turo’s plans.

Dealing with Accidents

If you have an accident in a Turo car, stay calm and follow these steps:

  1. Make sure everyone is safe
  2. Call the police if needed
  3. Take photos of any damage
  4. Contact Turo right away

Turo’s customer service can guide you through the process. They’ll tell you what info they need and how to file a claim.

Your deductible will affect how much you pay out of pocket. With the Premier plan, you might not pay anything. But with other plans, you could owe up to $3,000.

Be honest about what happened. Trying to hide damage can lead to bigger problems later.

Logistics and Operations

Portrait of a young and happy woman traveling with suitcase near the rental car outdoors on the parking
rh2010 / Adobe Stock

Renting out your car on Turo involves some key logistical considerations. You’ll need to manage your vehicle’s availability and handle pickup and drop-off logistics, which can impact your success on the platform.

Managing Car Availability

Keeping your car’s calendar up-to-date is crucial. You’ll want to block off times when you need the vehicle for personal use. Turo’s app lets you quickly adjust availability as required. It’s wise to set blackout dates for regular maintenance, too.

You might choose to offer your car full-time or just on weekends. Some owners even list multiple vehicles to maximize earnings. Consider your schedule and how often you will prep the car for renters.

Turo Go is a cool feature that lets renters unlock cars directly from the app. This means you don’t have to meet in person for every rental, which is super handy if you’re busy or want to offer 24/7 rentals.

Vehicle Delivery and Airport Drop-off

Offering delivery can make your listing stand out. You might bring the car to a renter’s home or hotel. Some owners charge a fee for this, while others include it free to attract more bookings.

Airport drop-offs are popular with travelers. You could meet renters at the terminal or use a nearby parking lot. Just remember to factor in parking costs and your time when setting prices.

You might want to set up a designated pickup spot for busy markets. This can save you time if you’re doing lots of rentals. Some owners team up with local businesses to create convenient pickup locations.

Enhancing the Rental Experience

Car rental service
Pexels

Turo offers ways to make your car rental more exciting and convenient. You can find unique vehicles and use tech features to make pickup easier.

Offering Specialty Vehicles

Want to drive something special on your next trip? Turo lets you rent cool cars you won’t find at typical rental places. You can try out luxury rides, sports cars, or classic vehicles.

Some hosts offer rare or high-end models. You might find a Tesla for your electric car experience. Or rent a convertible to cruise down the coast.

Renting these cars often costs less than you’d expect. It’s a chance to drive your dream car without the hefty price tag of owning one.

Adding Convenience with Turo Go

Turo Go makes picking up your rental car super easy. You don’t have to meet the owner or deal with rental counters.

Here’s how it works:

  • Use the Turo app to find your car
  • Unlock it right from your phone
  • Grab the keys inside and go

This feature is great for late-night arrivals or early departures. You can start your trip whenever you want, 24/7.

Turo Go also helps car owners. They can rent their cars more often without being there for every pickup.

See Related: From Zero to Hero: Quick-Fire Ways to Double Your Money in an Hour

Comparing Turo with Alternatives

Cars Parked Outside on Concrete Road
Pexels

Turo isn’t the only player in the peer-to-peer car rental game. Let’s examine how it compares to other options and what sets each platform apart.

Understanding the Competitive Landscape

Turo faces stiff competition from traditional car rental companies and other peer-to-peer platforms. Unlike big names like Enterprise or Hertz, Turo lets you rent from regular people. This can mean lower prices and more unique car choices.

But Turo isn’t always cheaper. Sometimes, traditional rentals beat Turo on price, especially for longer trips. They also tend to have newer cars and more locations.

Another key difference is insurance. With Turo, you need to be extra careful about coverage. Traditional rentals often include basic insurance in the price.

Turo shines when you want a specific car model or a more personal experience. But if you just need an introductory ride, other options might work better.

Alternative Platforms: Getaround and Hyrecar

Getaround and Hyrecar are Turo’s main rivals in peer-to-peer car sharing. Each has its own perks.

Getaround lets you rent cars by the hour, which is great for quick trips. Their app unlocks cars, so you don’t need to meet the owner, making pickups easy.

Hyrecar focuses on renting cars for rideshare drivers. If you want to drive for Uber or Lyft but don’t have a car, Hyrecar is worth checking out. They offer longer rental periods, which is perfect for gig work.

Both platforms have smaller selections than Turo in most areas. But they might have better deals depending on where you live and what you need.

When choosing between these options, consider what matters most to you. Is it price? Convenience? Car selection? Each platform has strengths, so pick the one that best fits your needs.

The Financials of Turo Hosting

Stack of US dollar bills on a laptop keyboard

Renting out your car on Turo can be a decent side hustle, but the money side takes some figuring. Let’s crunch the numbers and consider what it costs to be a Turo host.

Calculating Potential Profit

Turo hosts earn 60% to 90% of each rental trip. The exact cut depends on which protection plan you pick. You also get 90% of the extras you offer, like bike racks or car seats. And you keep all the money from fuel refills or cleaning fees.

But don’t get too excited yet! Your earnings can vary a lot based on:

• How often your car gets rented • What you charge per day • The type of car you’re renting out

A cheap economy car might only bring in $25 a day. But a fancy sports car could rake in $100+ daily.

To figure out your possible profit, try this:

  1. Estimate how many days your car might rent each month
  2. Multiply that by your daily rate
  3. Take off Turo’s cut and any costs

Considering the Cost of Operations

Being a Turo host isn’t free money. You’ve got expenses to think about:

• Extra insurance (Turo’s plans might not cover everything) • More frequent oil changes and maintenance • Cleaning between rentals • Depreciation as your car racks up miles faster

Don’t forget about taxes! Your Turo income is taxable, but you can deduct some expenses.

Time is money, too. You’ll spend time:

• Managing your Turo listing • Coordinating with renters • Cleaning and maintaining your car

Is it worth the hassle? That depends on you. Some folks make good extra cash, while others find it’s not worth the trouble.

See Related: Side Hustle Ideas: Top Profitable Opportunities to Explore

Frequently Asked Questions

Turo offers a unique car rental experience, but there are some important considerations. Let’s explore the key aspects you should know before using the platform.

What are the potential drawbacks of using Turo as a car rental service?

Turo’s selection can be hit or miss, depending on your location. You might not always find the exact car you want. Some hosts can be flaky or hard to reach. The pickup and drop-off process takes more time than a regular rental counter.
You must also keep the car clean since you’re borrowing someone’s personal vehicle. And if something goes wrong, you don’t have a big company’s customer service to fall back on.

How does Turo compare to traditional car rental agencies like Hertz?

Turo usually has better prices than big rental companies, especially for longer trips. You can often find more remarkable or more unique cars, too. The pickup is more flexible – you might get the vehicle delivered.
However, traditional agencies have more consistent service and policies. They also tend to have newer cars with lower mileage. With Turo, car quality can vary a lot between different hosts.

Can you realistically turn a profit by listing your vehicle on Turo?

You can make some money renting out your car but don’t expect to get rich quick. Your earnings depend on your car’s value, how often you rent it out, and Turo’s fees. Popular cars in high-demand areas do best.
Be ready to work—you’ll need to clean the car, meet renters, and deal with any issues. Factor in extra wear and tear on your vehicle, too. For most people, it’s more of a side gig than a full-time income.

What should you expect in terms of insurance coverage when renting out your car on Turo?

Turo offers different protection plans for hosts. The basic plan is free but leaves you on the hook for a lot. Better plans cost more but cover more damage. You’ll need to check if your personal car insurance allows you to rent out your car.
Even with good coverage, dealing with damage claims can be a hassle. You might have to pay out of pocket first and wait for reimbursement.

How does Turo handle incidents of damage to a rented vehicle?

If a renter damages your car, you must report it to Turo immediately. Take lots of pictures. Turo will investigate and decide who’s responsible. The process can take time and be frustrating.
You might need to make repairs yourself and then ask Turo to pay you back. Sometimes, hosts and renters disagree about damage, and Turo has to step in to settle things.

What factors contribute to a high trip fee on Turo?

Trip fees can add up fast on Turo. Fancy cars cost more, so the car’s value is a significant factor. Prices go up during busy times like holidays, so demand matters, too. Some hosts charge extra for things like mileage or delivery.
Young drivers or those with less-than-perfect records pay more. Turo also takes a decent chunk of each rental, so don’t forget their cut. Always read the full price breakdown before you book.