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Lifepoints Review: Is It Legit or a Scam?

Lifepoints is a popular survey site that offers anyone the chance to earn gift cards or Paypal vouchers for completing surveys. While most of us have come across such survey sites, they often sound a bit too good to be true.

Can you actually supplement your income simply by answering surveys about different products or brands? More importantly, is Lifepoints legit or just a scam designed to rip off unsuspecting users?

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You’ve come to the right place for answers to these questions and more. We’re about to break down exactly what Lifepoints is and how it works before delving into an honest Lifepoints review.

The Methodology Behind Our Lifepoints Review

Lifepoints is now one of many different online survey platforms, many of which operate around a similar framework. Throughout our reviews, we’ll give you an honest overview of what you can (and can’t) expect from such sites overall, as well as a look at how Lifepoints ranks against competitors such as Swagbucks and Survey Junkie.

Throughout the course of our review, we’ve signed up for Lifepoints as well as other paid survey sites, in order to give you a realistic view of what each has to offer. We’ll give you the lowdown based on our own experience in order to help you decide for yourself whether or not signing up is the right choice for you.

What is Lifepoints?

Lifepoints Logo

Lifepoints is one of many online market research sites that offer users the chance to earn points in exchange for filling out online surveys. The current platform was created in 2019 through the merger of former survey platforms MySurvey and GlobalTestMarket.

As a global test market research project, the Lifepoints community is now made up of users from over 40 different countries around the world.

But who exactly is behind all the surveys? The survey site was set up by Lightspeed, a Kantar Group company that was first established as National Family Opinion in 1946. The advent of the internet allowed the company to evolve into “the world’s largest custom research and analysis provider” with decades of survey experience to back it up.

By utilizing online surveys, the site is now able to conduct market research for various companies by offering users rewards in exchange for taking surveys. For each survey you complete, you’ll earn rewards points which, in this case, are referred to as “Lifepoints” or LPs.

Once you rack up enough points, you’ll be able to redeem them for Lifepoints rewards such as gift cards. If you prefer to redeem your points in cash, you can also opt for a Paypal payment. But how many points do you need to earn gift cards and other prizes?

This is where we get into the grey areas of many survey sites. This begs the question.

Lifepoints Review: Is It Legit or a Scam?

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Are Online Survey Sites Legit?

If you think the ability to earn money by taking surveys sounds too good to be true, then rest assured you’re not alone. Here’s what you need to know about Lifepoints and other online survey sites.

While Lifepoints is a legitimate survey site, it’s not the kind of opportunity you’ll want to quit your day job to pursue. Lifepoints often draws users with an offer of 10 free “life points” or LPs just for signing up.

This sounds like a generous offer until you realize that each point is worth roughly 1 cent. Unfortunately, this is a fairly average rate among other survey sites as well.

That said, while Lifepoints is primarily geared toward having users answer surveys, some competing sites also offer additional ways to earn points. Swagbucks, for instance, offers users additional ways to earn points, such as shopping online.

Herein lies the key to deciding if signing up for the Lifepoints panel is worth it for you. If you really love answering survey questions and don’t mind getting paid less than minimum wage to do it, then Lifepoints may be for you.

It is a legit way to earn rewards like gift cards or small payouts to your Paypal account. Just understand that it’s definitely not the kind of thing that’s going to make you rich.

See Related: Hireable Review: Is It Legit or a Scam?

How Does Lifepoints Work? An Overview of Key Features

Now that you’re up to date on what you can expect from Lifepoints, let’s take a closer look at the platform’s key features and how it works.

How to Sign Up for Lifepoints

Signing up for Lifepoints is relatively easy and only takes a few minutes. Simply head over to the Lifepoints website or download the Lifepoints app from Google Play or the Apple store.

To create a Lifepoints profile, you can either enter your email address or create an account with your email address or via your Facebook, Google, or Apple account.

Pro Tip: We highly recommend creating a separate email account to use specifically to sign up for Lifepoints or any other paid survey site. Such sites are not at all shy about sending you constant marketing emails.

While we definitely recommend using a separate email for survey sites, we can also attest that it will need to be one you can actually verify. We first attempted to sign up for a temporary email from TempMail, which is an awesome site for snagging a temporary 10-minute email address.

Lifepoints was able to spot our antics, however, and would not allow us to sign up until we created a new Gmail address. Once you enter your info, you’ll then be asked to verify your email by clicking on a link that Lifepoints will send you.

Email Verification In Lifepoints
Lifepoints Email Verification

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Creating Your Profile

New Lifepoints members are then asked a number of questions to round out their profile. Some of them are legit questions about your demographics, income level, and how many people live in your household.

Questions In Lifepoints
Lifepoints Question

The idea here is to give Lifepoints an idea of the type of survey opportunities best suited for you.

Other questions you’ll be asked during the initial profile setup phase seem to be geared toward making sure you’re not a robot.

Set Up Phase Questions
Lifepoints Set Up Phase Question

Once these questions are complete, you’ll officially become a Lifepoints member and will be directed to your account dashboard.

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Account Dashboard

Compared to some other survey platforms, the Lifepoints dashboard is sleek and easy to navigate.

Lifepoints Dashboard View
Lifepoints Dashboard

When you first log in, you’ll be given a “tour” of its most important features and highlights. The tour is pretty straightforward and will point out things such as:

  • Where to check your points
  • How to check out rewards
  • Where to engage in community conversations and giveaways
  • Where to go if you need help

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Additional Profile Questionnaires

At this point, you’ll be able to start earning points for answering questions. Your initial options will include a few survey invites designed to find out more about you specifically.

Profile Questionnaires In Lifepoints
Lifepoints Profile Questions

The health survey, for instance, will ask you questions similar to those you’d answer when signing up for a new doctor. Some of these can get pretty personal, but the survey is completely optional and does include a “prefer not to say” option.

Survey Samples Questions
Lifepoints Survey Samples Question

Why does Lifepoints care whether or not you suffer from acne or anxiety? These questions are designed to create a database of go-to users for surveys about health-related products.

For instance, if a market research firm wants to get a feel for how their new acne cream is doing, it’s helpful to have a group of people standing by who may have actually used it.

There’s also a “more about you” questionnaire which will award you 1 life point for every question you answer.

Lifepoints Sample Survey
Lifepoints Survey

These questions ask about everything from your personal habits to your job title. While they may not come right out and say it, they are designed to get more information about how much control you have over purchasing decisions both at work and at home.

They also attempt to get a feel for what kind of products you tend to buy or are likely to consider buying in the near future. Filling out these questionnaires is an easy way to earn more points and may even help you qualify for more surveys.

See Related: Ways to Get Paid to Take Surveys by Check

How to Take More Surveys

When you’re ready to start taking surveys, you can click on one of the survey options at the top of your dashboard, depending on which survey category you’d like to see. You’ll be presented with a list of options that display the number of life points you can earn and the approximate amount of time it will take to complete each survey.

List Of Surveys In Lifepoints
Lifepoints List of Surveys

As you can see, surveys tend to pay out anywhere from 50 points on the low end to over 200 on the higher end. Many surveys offer more points for taking longer to complete.

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The Qualification Conundrum

This is where things tend to get a bit dicey for many users. Completing surveys should be as easy as clicking on survey invitations you’re interested in, right?

Not so fast. Many available surveys will ask you a whole round of qualification questions before you’re allowed to begin.

One of the more common complaints among users it that these questions often cover the exact same set of information every time. You’ll be asked to verify everything from your age and location to your shopping habits.

For whatever reason, it seems that Lifepoints and other survey platforms have yet to come up with a way to allow your profile questions to transfer over to these surveys. Even more frustrating is the fact that you’ll often complete all the questions only to find out that you don’t even qualify for the survey in question.

Sometimes you’ll be given a consolation prize, such as 2 Lifepoints just for giving it a go.

Consolation Prize In Lifepoints
Lifepoints Consolation Prize

Regardless, such questionnaires often feel like an interrogation from the survey police and often increase the amount of time you have to spend online to find a Lifepoints survey you qualify for.

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Taking Lifepoints Surveys

With enough determination, you’ll eventually find a survey on the Lifepoints app or website that you meet the requirements to complete. The surveys themselves are laid out in a sleek, easy-to-navigate fashion.

Lifepoints Sample Survey Question
Lifepoints Sample Survey Question

Some questions use a colorful click or drag-and-drop menu. Others are presented in a more traditional question-and-answer style.

Sample Survey Questions In Lifepoints
Lifepoints Sample Survey Question

The surveys we took all did a good job of presenting questions in a range of engaging formats. Once you make it all the way through a survey, your Lifepoints rewards will reflect the points you earned.

Just be aware that you do have to actually complete surveys to earn Lifepoints. If you stop 15 minutes into a 20-minute survey, for instance, you’ll forfeit any points you may have earned.

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Redeeming Lifepoints

When you rack up enough points, you’ll enjoy a number of redemption options.

  • Redeem points for electronic gift cards from a number of popular retailers, such as Amazon, Apple, Starbucks, Barnes & Noble, etc.
  • Use points to earn money in the form of a PayPal payment
  • Use your points to plant a tree through EcoMatcher
  • Donate your points to make a charitable donation to organizations such as the Red Cross or the Special Olympics

To redeem your points, just head to the rewards section of your dashboard. You’ll be presented with a list of options, including how many points are needed to take advantage of each offer.

Taking advantage of the average $5 offer will require at least 550 points.

Do Lifepoints Expire?

They do indeed. It’s important to note that if you don’t participate in a Lifepoints panel, survey, or other site activity within 30 days of registration, your points will be no more.

Additionally, Lifepoints’ terms state that points expire after any 90 consecutive days of inactivity. For this reason, it may be best to cash out as soon as possible unless you make a habit of logging on and earning points on a regular basis.

Given this setup, it’s highly likely that Lifepoints never pays out a large number of reward points.

New users often sign on expecting to make money, take a few surveys, and give up before ever making enough Lifepoints worth cashing out.

See Related: Nielsen Surveys Review: Is It Legit or a Scam?

Pros and Cons of Lifepoints

Now that we’ve covered how Lifepoints works and what new users can expect, let’s break down the platform’s pros and cons. We’ll look at how Lifepoints stacks up against other survey sites and highlight the downsides potential users need to be aware of.

Pros of LifePoints:

  • Legitimate site

Lifepoints‘ most obvious pro is that it is actually a legitimate company that offers paid surveys. While some would argue that its tactics are a bit scammy, it’s not a scam in the sense that it’s going to steal your personal or financial information.

The information you supply when you’re selected to participate on a survey panel is passed along anonymously. Be sure to thoroughly go over Lifepoints’ privacy and security policies for more information.

  • Possible to earn extra cash or free gift cards with no experience

As we covered above, even the best survey sites are not going to make you rich. They probably won’t even pay you what you’d earn making minimum wage. As long as you understand this, they’re not a bad way to make a little extra money or enjoy the odd free gift card.

Pretty much anyone with an internet connection can sign up for the Lifepoints panel. If you spend a great deal of time online anyway, it’s a nice, free way to kill time.

  • Offer surveys on a large number of topics

The average Lifepoints panel could be geared toward anything from product testing reviews to questions on the latest social topics. While most surveys are designed to appeal to as many people as possible, Lifepoints still does a solid job of presenting plenty of different topics.

  • A large number of reward options to choose from

Whether you’re out to score a free movie ticket, cup of coffee, or Amazon gift card, Lifepoints offers a nice range of rewards to choose from. How many surveys you’ll have to complete in order to earn various prizes can vary, depending on the gift card or reward in question.

It’s also nice that charitable donations are an option for anyone looking to make a difference right from their mobile phone.

Cons of LifePoints:

In all fairness, this particular downside is in no way limited to LifePoints. While online survey points are one way to make extra money or score gift cards, most won’t even make you minimum wage.

If you’re looking for an actual job, your time will likely be better spent looking for work on sites like Flexjobs, Fiverr, or Upwork.

  • Limited survey opportunities

One of the most common customer complaints against Lifepoints is that it doesn’t tend to feature enough new surveys on a regular basis. This can make it hard to earn the points needed to actually make money or qualify for gift cards.

Competitor sites like Survey Junkie tend to be a bit more popular due to their tendency to keep the surveys coming.

  • No additional ways to earn points

While Lifepoints exclusively focuses on surveys, competitor sites like Swagbucks offer users more opportunities to earn points and save money. In addition to surveys, Swagbucks also lets users earn points for shopping online, watching videos, and playing free games.

Not only does Swagbucks give customers more ways to make extra money, but it also includes cashback offers and coupons that allow members to save money online and in stores.

  • Questionable customer service team reviews

While Lifepoints has generated enough positive reviews to stay afloat, its average SiteJabber ranking was 2.87 out of 5 stars. Ouch!

Many of these negative Lifepoints reviews claimed that the site’s customer service team was unpredictable and unresponsive. A worrying number of users racked up a large number of points, only to be locked out of the site for reasons that were never explained to them.

We don’t claim to offer professional advice. But such reviews are enough to make anyone think twice about waiting to earn more money before cashing out as soon as possible.

LifePoints Category Ratings

Welcome to the moment of truth. Here we’ll take into account our own product testing experience as well as all we’ve learned about Lifepoints and how it works.

We’ll then rank the survey platform in a number of different categories to give you a better idea of how it stacks up.

  • Ease-of-Use: 4

Overall, ease of use is probably Lifepoints’ biggest strength. The sign-up process is relatively hassle-free, especially considering that users can opt to create an account with their Apple, Google, or Facebook accounts.

The dashboard is also incredibly straightforward – to the point that the introductory virtual tour is almost completely unnecessary. There’s only one reason we didn’t give Lifepoints a full 5 stars in this category.

We found ourselves among the many users who found the qualification process for individual surveys incredibly frustrating. Given the vast amount of information that Lifepoints collects about each user, it seems odd that they haven’t found a way to transfer that data to individual surveys.

Given the rapid advances in technology over the last few decades, it seems a bit absurd to make users go through continual screening processes for each new survey. In Lifepoints’ defense, however, they are far from the only survey platform that’s guilty of the inconvenience.

  • Features: 2.5

Unfortunately, one of the main reasons that Lifepoints is so straightforward is that it doesn’t have a whole lot to offer. A user’s options for earning more points are limited exclusively to surveys.

Sites like Swagbucks offer not only more ways to score points, but cashback offers that can also translate to savings. While Survey Junkie is also predominately geared toward surveys, it tends to offer far more options than Lifepoints’ limited opportunities.

  • Customer Service: 2.5

Few businesses these days have managed to avoid at least one scathing online review from an angry customer. We get it – everyone has off days, including customers and companies.

But the number of complaints that Lifepoints has generated on sites like SiteJabber and Survey Police is worrying. In all fairness, however, the platform’s reviews tend to fair much better on Google Play and Trust Pilot.

  • Value for Money: 2

Given that Lifepoints is completely free, how do we justify giving it a 2? Because in this instance, the value comes down to how much money you can earn for the time you put in.

As we’ve stressed, Lifepoints is not necessarily unique in this regard when it comes to online survey platforms. But before you put in the time and energy needed to earn even the lowest gift card option available, it’s important to understand what you’re getting into.

Between taking the time to fill out survey qualification questions and actually completing the surveys, you’ll likely end up earning anywhere between $2-$3/hour. It’s also important not to rely on being able to click through the surveys without actually paying attention to the questions.

Lifepoints is set up to detect this kind of thing and may flag you if you provide inconsistent answers or don’t catch a question designed to make sure you’re paying attention. The platform may end up locking you out of your account as a result.

See Related: Best Surveys for Free Hotel Stays

The Final Verdict

Overall, we give Lifepoints an average score of 2.75 based on a number of factors. While the company isn’t necessarily a scam, it’s not an easy way to earn money either, and there are currently better alternatives out there.

While marketing companies used to set aside huge budgets for product testing, survey platforms have made it easy for them to get the same results for a factor of the cost. Admittedly, this is a solid tactic, but it also comes at the cost of underpaying users for providing their valuable feedback.

Other survey companies somewhat make up for this by providing users with things like coupons or cashback rebates as part of their offerings. Lifepoints, however, still exclusively offers surveys – and far fewer than many competing platforms.

Additionally, users are forced to waste time filling out questionnaires simply to determine if they are eligible for certain surveys that appear on their dashboards. Being disqualified can be a frustrating process, especially when you’re awarded 2 Lifepoints (the equivalent of 2 cents) for your efforts.

We also found Lifepoint’s points expiration policy fairly ungenerous. While Lifepoint’s expiration policy may be an attempt to keep users active, it comes across more as an underhanded way to avoid making payouts.

Points earned by new users can expire in as little as 30 days, while those of established members will vanish after 90 consecutive days of inactivity. Survey Junkie’s points, on the other hand, won’t expire unless you haven’t logged in for a solid year.

Whether or not Swagbucks is right for you will largely depend on what you sign up expecting to achieve. If you approach it as a way to earn a little extra money or a few free gift cards in your spare time, then you may end up loving it.

After all, it’s not a bad way to keep yourself entertained on your log bus community home or while you sit around watching Netflix. But if you’re hoping to substantially increase your income, then you’ll likely be disappointed.

Even if you do decide to go all out and attempt to earn a ton of gift cards, you may also want to consider signing up for sites like Survey Junkie and Swagbucks as well. That way you’ll never run out of surveys to take, even on days when Lifepoints is running low on opportunities.

Related Resources



Ease of Use




Customer Service



  • Legitimate site
  • Earn extra cash or free gift cards
  • Offers surveys in various topics


  • Not the easiest way to make money online
  • Limited survey opportunities
  • No additional ways to earn points