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Have you invested in a startup and are unsure of how to best market your new business? Or perhaps your business venture has reached a static plateau in growth and you are looking for better digital marketing insights.

In any case, wherever you have raised a question about digital marketing, you must have heard about using a market research platform to help you. We won’t be surprised if you have already familiarized yourself with Pathmatics.

Although it is quite famous, we understand you may doubt using the platform. Our Pathmatics review will aim to clear those doubts and answer your most pressing question: Is Pathmatics legit or a scam?

So, let’s look at the platform and what it does in detail before deciding on a final verdict.

What is Pathmatics?

In the simplest of terms, Pathmatics is a market research platform that helps you optimize your ad-based marketing.

However, Pathmatics is much more than just any other market research platform. It is a cloud-based marketing intelligence platform and analytics solution designed to take your digital advertising to the next level.

Pathmatics provides invaluable digital insights to improve your marketing performance. It also ensures that you have the right tools to run creative campaigns for your digital advertising.

What does that mean? Put simply, Pathmatics gauges the impressions that a certain marketing style or format produces on the target audience and helps you model your digital marketing strategy based on those impressions.

The company, which has its headquarters in Santa Monica, California, has been helping agencies, brands, and publishers make the right media decisions since 2012.

Their Ideology

In its own words, the platform strives to “bring transparency and accountability to digital marketing” by turning “the world’s marketing data intelligence into actionable insights.”

Its goals aside, the company boasts a set of principles that guide its work. To sum up, here are some of the principles it claims to follow to generate the most efficient and reliable work environment and boost performance:

Place teamwork above all.
Fact-check everything!
Be open and authentic. No beating about the bush.
Always strive to make it easy for the customer.
Go the extra mile.
Do the right thing, no matter the cost.
Finish what you start.
Be smart about your investments.
Stand up for your beliefs.
Respect all opinions.

Pathmatics is very clear about these ground principles on which it bases its work ethics. It sounds like there are a lot of green flags, doesn’t it? Let’s see if the impression holds after we finish this Pathmatics review and figure out how the site works.

How Does Pathmatics Work?

Although Pathmatics claims to have a user-friendly interface and customer support options, understanding how it works is tricky. However, is Pathmatics worth the time it takes you to figure it out?

This part of our Pathmatics review focuses on how you can use the platform to confidently make your marketing decisions. No matter your business size, the platform can guide you in your digital advertising activity to get the best results.

Pathsource Technology

The cornerstone of this market research platform is its Pathsource technology. Pathsource captures information advertisement at each process step from the publisher to the advertiser.

The Pathsource technology can track every impression of an advertisement, including programmatic channels. This tracking software gives you a complete view of the site’s advertising operations.

Pathmatics offers three types of products depending on their customers’ needs, and Pathsource technology supports all three of them. These three products include:

Pathmatics Explorer
Pathmatics Connect
Pathmatics Custom

Each product caters to different business needs. Let’s look at each in detail.

Pathmatics Explorer

If you are new to the digital marketing scene, Pathmatics Explorer is your best bet for making better decisions about your marketing strategy. It is the simplest solution for publishers and ad tech providers alike to figure out what works and what does not.

Pathmatics Explorer helps marketers win by providing digital insights about competitors’ marketing strategies. You will get information about the ads served and the impressions they made.

Moreover, the software can detect and help you duplicate the advertisement strategy.

This solution can track ads in many geographical locations, including the United States, the UK, Canada, France, Germany, Italy, New Zealand, and Australia. Depending on different geographies and demographic data, the software can also help you figure out what works best for a certain target audience.

Let’s look at some of the insights and tools Pathmatics Explorer provides its clients.

Insights

The right marketing can increase your revenue many-fold, so some hard work with Pathmatics while sitting at home can generate passive income. And what better way to do that than to figure out exactly what your competitors are up to?

Here are all the types of marketing information you can glean from Pathmatics Explorer to optimize your ads:

What types of creative strategies other brands and competitors are using to engage with their target audience
What targeting strategies other companies are using to reach a wider pool of people, ranging from social media platforms to operating systems
How impressions of different ads pan out across various devices, including laptops, computers, and smartphones
Which types of ads resonate more with a specific type of audience
Whether your competitors are directly buying ads or acquiring them programmatically, which method is more successful
Competitors might be trying to steal your target audience so you can take action to not lose your market shares
Your competitors’ bandwidth at which their ads get a larger viewership so you can adjust your ad speed accordingly
What kind of posts resonate with the target audience across different social media platforms
How advertisers compete with each other
Which sites your competitors are valuing as the top sites for their ads

These insights are invaluable for making the right decisions when building your marketing strategy. Moreover, these insights help you catch up to speed with your competitors. Therefore, you reduce your risk of losing market shares and generate more revenue.

Tools

In addition to improving your marketing strategy by providing a long list of insights, Pathmatics also helps you with some tools. Although Pathmatics Explorer is mainly focused on delivering important marketing information, these tools add to the solution’s efficacy.

Here are some things that Pathmatics Explorer lets you do:

Create spreadsheets, graphics, and PowerPoint presentations with the Export function
View a preview of your ads on the page you want them on before its launch with the help of Ad Mocker
With Customised Alerts, get a notification when your brand of choice makes any changes in its marketing strategy
Create your own customized reports with Report Builder

With its wide range of insights and simple tools, Pathmatics Explorer is the best option for businesses just starting out on polishing their digital marketing strategies.

So, if you are a beginner going through our Pathmatics review for a little insight, Pathmatics Explorer is the solution for you.

See Related: How to Work From Home

Pathmatics Connect

Pathmatics Connect takes your digital marketing intelligence to the next level. It provides you with insights and data integrated with more tools to gain a deeper understanding of different trends in digital marketing. You can export the data you receive to other tools to understand business intelligence and build your strategies.

Here is some of the data you can export and analyze:

The number of hops in an ad path from the advertiser to the target audience
What are the creative dimensions of an ad? Are
What creative text does the target audience see along with the ad
The ad format
The software language of the ad
Different details about the ad itself, such as page skin
What date the ad run on
What device did the ad appear on
The number of impressions of an ad
What purchase channel brokered the ad
What location did the ad appear in
The URL that the ad pointed to
The domain that the ad appeared in

This information, when integrated with different marketing tools, provides the next level of insight into which you can design your marketing strategy. Businesses that are slightly more seasoned and familiar with digital marketing can benefit from Pathmatics Connect.

Pathmatics Custom

Finally, the company offers Pathmatics Custom for mature marketing teams looking to expand their brand’s digital marketing sphere.

Understandably, anyone familiar with digital marketing would require customized insights on which to build their future strategy. With Pathmatics Custom, you can customize your insights and tools based on your own business model.

Pathmatics Custom offers you the following:

Custom data feeds
Custom reports
A dashboard customized to your comfort

With this solution, you can receive a customized answer that addresses only your marketing problem. However, according to our Pathmatics review, we only recommend Pathmatics Custom to those who have learned to tread through the complexities of digital marketing.

Therefore, you might want to hold back on it if you are a beginner.

How Much Is Pathmatics?

Like any great and expensive platform, Pathmatics does not openly advertise its pricing. Although Pathmatics offers insights unlike any other market research platform, this information does tend to come at a price.

Compared to many other digital agencies, Pathmatics requires you to be generous with your wallet if you wish to use its services.

With a cost rating of 6.4 out of 10, Pathmatics leans heavily towards the pricier end of the spectrum. Starting from about $10,000 a year, it can demand hundreds of thousands of dollars to build your marketing strategy just right.

How to Make Money With Pathmatics

We know what you are thinking. How can Pathmatics help you make money online if you must pay to avail of its services?

Well, that’s the tricky part. You cannot use the platform without making a payment. However, the returns from successful marketing can be many-fold the initial payment and serve as a form of remote income.

Moreover, as a marketing agent, Pathmatics can help you take your work to the next level. In this case, the initial payment serves as a small investment in a successful future.

Therefore, this Pathmatic review still leans in favor of the company despite the hefty pricing.

How to Sign Up for Pathmatics?

The best part about signing up for Pathmatics is receiving a custom insights demo before you pay and get started. Here is a list of personal pieces of information you have to provide to get started:

First name
Last name
Work email
Job title
Company name
Phone

In addition, you must answer a question regarding your marketing priorities. Out of the following options, you must pick what is most important to you:

Competitive analytics
Programmatic audits
Prospecting new business
Media placement analytics
Facebook media planning
Creative analysis
Messaging Analysis
Product placement insight
Co-branded advertising
Industry-specific share of voice

Once you have selected a preferred way for the company to contact you, you can hand in this demo request form.

Pathmatics Review In a Nutshell

Now that our Pathmatics review has almost concluded, we can weigh the site’s pros and cons to determine whether it is worth the time and investment.

Pros of Pathmatics

In-depth insights
Smooth data integration
Customized marketing advice
User-friendly
Excellent interface and newsfeed
Prevents ad dollar wastage
Allows you to level up with your competitors
Good customer support

Cons of Pathmatics

Expensive
No mobile application
Takes dedication to figure out

Overall Rating

Ease of Use – 4/5
Features – 4/5
Customer Support – 3/5

The Final Verdict: Is Pathmatics Legit or a Scam?

We have now reached the final part of our Pathmatics review. Pathmatics ranks a solid forty-three out of six hundred and forty marketing systems, making it one of the most popular and efficient marketing intelligence platforms available.

Therefore, according to our humble Pathmatics review, the platform is legit and safe. Moreover, it is definitely worth the investment.

Although you may find the pricing too high as a beginner, the platform makes up for the valuable marketing insights and strategies it provides. With Pathmatics, you can efficiently make money from home using the same resources. All you have to do is get the right marketing guru to guide you.

The bottom line is that Pathmatics is worth the investment and time you spend on it, no matter the scale of your business. We hope you found our Pathmatics review helpful.

Pathmatics Review: Is It Legit or a Scam?