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Rakuten Insight Surveys Review 2024: Is It Legit?

Figuring out which the best survey sites are, is tricky. If Rakuten Insight was in your mind, this Rakuten Insight Surveys review offers an up-close look at the platform. But first!

Are paid online surveys worth your time? Can they help to supplement your primary income? The answers are yes and yes!

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However, you must first find reliable survey sites. Otherwise, with so many sites purporting to offer lucrative paid surveys, chances of running into a scam are quite high. And, if not a scam, a site that will only be a waste of your precious time.

The truth is your opinion matters. And, companies are paying handsomely for it.  Therefore, if you want to make money from it, don’t just jump into any survey site.

This Rakuten Insight Surveys review is one way of ensuring that you understand some of these sites. If you have heard of Rakuten Insight Surveys and wanted to join, here is everything there is to know about the site.

Rakuten Insight Logo

What is Rakuten Insight?

What Is Rakuten Insight

Rakuten Insight is the platform where your opinion gets you paid. That’s right! It is an online paid survey site that rewards you for answering simple survey questions.

And that’s not all that it does. You can also earn money on Rakuten Insight through their cashback program. This helps you to recover part of your money from purchases made from selected outlets.

Formerly known as AIP Online Surveys, it rebranded in 2018 to Rakuten Insight after Rakuten bought it. The platform was established in 1997 and currently boasts over 12 million panelists. It serves organizations in over 60 countries globally, with its main markets being Asia, Europe, and the US.

The opinions they get from the panelists help these companies and organizations to improve their products and services.

The platform has existed for the past 24 years, making it one of the most trusted and reliable paid survey sites in the market. Each year, they have an average of 10,000 projects. Therefore, if you want an easy source of additional income, this can be it.

But how do you start making money on the platform? Let’s dig even deeper and see!

How does Rakuten Insight Work?

As we have seen, Rakuten Insight is an online rewards site that pays panelists for their opinion. This means that you have to complete a certain number of surveys to make money. But, you must first sign up on the site to get access to these surveys.

After this, whenever you qualify for a survey, you’ll get an invitation email from the platform. All you need from here is to log into your account and take the survey.

Each completed survey earns you some points, which will be credited to your account. The platform uses EPoints to reward your efforts, where 100 EPoints equates to $1. You can redeem these points later once you reach the minimum withdrawal threshold.  

However, you should note that the number of surveys you’ll receive vary. This mainly depends on the demographic information you offer when signing up.

You should, therefore, try to keep your profile up-to-date as much as possible. An updated profile is likely going to attract more surveys, thus, more money.

Some surveys on the platform are shorter, while others take a little more time to complete. Also, you can easily take the surveys either via your Smartphone or PC.

How to Sign Up for Rakuten Insight

Rakuten Signup

First things first!  Who can sight up for Rakuten Insight surveys?

Since the platform is present in numerous countries, eligibility requirements also vary from country to country. But, you have to be above 16 years to join in all those countries.

The sign-up process for Rakuten Insight is not as easy as most other survey sites. However, it’s also not all that complicated.

To register, follow these steps:

  • Fill out the form  from their official site
  • Wait for around 24 hours for an email from Rakuten Insight (contact them if you don’t get the email).
  • Fill out the second registration form from their website
  • Complete your online profile, and your sign up is complete

Note: Ensure that you answer the profile questions comprehensively. Your profile is what determines what type of surveys you get, as well as the frequency of those surveys. If you want to make more money here, ensure that your profile is complete.

See related: Harris Poll Online Review 2021: Is It Worth It?

Rakuten Insight Surveys Review: How to Make Money

If you want to join Rakuten Insight, here are your main options to make money on the platform.

1. Paid Surveys

This one goes without saying. Surveys are the primary means of making money on Rakuten Insight.

After you sign up and complete your profile, you’ll start receiving survey invitation emails for the surveys that fit your demographics. However, you must still answer a few pre-qualifying questions to determine if you are the ideal panelist.

After you complete the surveys, you are awarded some points, which you can later redeem. Each point here equals $0.01.

2. Cash Back Program

Like several other survey sites, Rakuten Insight also pays you to shop online. Every time you shop at their selected store outlets, through their app, you get discounts in the form of rebates.

Now, this one can be quite interesting as you are earning money for doing something you would still have done. You don’t need to put in any extra effort to earn a cashback. Even better, you get a $10 bonus for joining the program.

Panelists from the US and Canada will benefit more from this Rakuten’s cashback program.

Some of the main Rakuten partners for cashback include:

  • Amazon – up to 5%
  • Tarte – 8% cashback
  • FedEx – 10% cashback
  • GROUPON – 8% cashback
  • FINISH LINE 6% cashback

You are eligible to participate in the platform’s cashback program after signing up.

3. Referral Program

Most survey sites will have this earning option. Introduce a new member to the platform and get paid.

Every person who signs up to Rakuten Insight through your link helps you earn $25. Now, this is good money if you can get many people to sign up. However, your invite should complete a cashback offer before the platform pays you the $25.

If you want to maximize your earnings through the referral program, you can do so by sending invite emails or referral links to your friends or even colleagues. The more qualified referrals you make, the more bucks that go into your pockets.

The good thing is that you can see if your invites qualify for the program or not through your account’s dashboard. Introduce this to your friends who love shopping online and start making money together.

Rakuten Insight Surveys Review: How to Get Paid

After earning those points and referral rewards, how do you receive your money?

Well, when you complete surveys, you earn points that accumulate in your account. However, when you complete a cashback offer, you receive back a certain percentage of your total purchase.

These rewards are sent to you quarterly (every three months) based on the platform’s schedule. Payments will be through PayPal or check.

People in the US, however, have the advantage of redeeming their reward as Amazon gift cards. In India, Amazon e-voucher and Lifestyle online vouchers are available.

A check will take a few days to hit your door, as it’s sent through your postal mail. On the other hand, PayPal payments are faster. All you need to do is to verify your account when you select this payment option.

Rakuten Insight’s minimum payout threshold is relatively low compared to many other sites. With just $5, you are eligible to receive your reward.  

Pros and Cons of Rakuten Insight Surveys

The main aim of this Rakuten Insight Surveys review is to identify whether the platform is the right one for you or not. And, what can do that better than exploring its benefits and drawbacks?

Pros of Rakuten Insight

If you want to join Rakuten Insight, here is why you should do it:

  • Easy options for making money through the platform
  • Relatively low withdrawal threshold
  • Several payment options to choose from (PayPal, check, and gift vouchers)
  • It’s mobile-friendly for those using their Smartphone
  • Present in over 60 countries

Cons of Rakuten Insight

  • Unlike many other survey sites, the platform only offers three money-making opportunities.
  • A relatively longer sign up process
  • You have to wait for three months for your rewards

Before signing up for the platform, ensure that you understand all these drawbacks so as to avoid disappointments later in your journey.

Is Rakuten Insight Legit

Based on our research and online user reviews, this Rakuten Insight Surveys review shows that the site is legit. First, because it has been in the industry for over 24 years, meaning that people still trust its operations. And secondly, because it’s been paying panelists this entire time.

Rakuten Insight has a 4.6 stars rating on PanelPlace, an indication of how people feel about the platform. And, while there are still many negative comments online, this is normal. Some people will have a bad experience while others have a good one, especially due to differences in preferences.

So, is Rakuten Insight legitimate? Well, in my opinion, based on extensive research, I would say it is.

See related: 11 Best Paid Surveys for Pharmacists

Is Rakuten Insight a Scam?

No, it isn’t a scam! Negative reviews from dissatisfied panelists will always be there. Some are genuine, while others are just because some people expected too much from the site.

Remember, the platform shouldn’t be taken as a primary source of income. If you do, you’ll certainly get disappointed. You should only use it to supplement your primary income and to make your free time more rewarding.

Rakuten Insight Alternatives

Sometimes, you want to make more money from online surveys. If so, it’s better to combine a few survey sites or find some of the best-paying ones.

Some of the best Rakuten Insight alternatives include:

1. Toluna Influencers

Toluna Logo

Toluna Influencers is among the best survey sites we have in the market. This is because they offer decent rewards for their surveys and also have numerous earning options.

With Toluna, you can make money through:

  • Online surveys
  • Watching videos
  • Playing online games
  • Sweepstakes
  • Online polls
  • Referral program, etc.

Some surveys in Toluna can earn you up to 50,000 points, and with only 95,000 points, you can redeem $30.

2. Survey Junkie

Survey Junkie

If you want legit, reliable, and best-paying, all-in-one package, Survey Junkie is among the survey sites offering such.

The platform pays its panelists for taking surveys, playing video games, or even referring a friend. Some surveys here can rake up to $50, making it one of the best-paying sites.

Payouts are via PayPal or gift cards. Anyone from Canada, Australia, or the US can make money from Survey Junkie.

3. Swagbucks

Swagbucks Logo
Swagbucks rewards

Shopping online, taking surveys, playing video games, and even searching the web, can help you earn money with Swagbucks. The platform has a high rating from users, with some sites like Trustpilot giving it 4.3 stars out of 5.

When it comes to surveys for money, Swagbucks leads the pack. The platform gifts its panelists around 7,000 free vouchers daily and has over the years paid more than $4 million to members.

Simply sign up for this survey platform, complete those easy tasks, and make yourself some dollars.  

How Much Can You Earn With Rakuten Insight Surveys

The hard fact is, Rakuten Insight will not make you rich overnight. In fact, it won’t make you rich. It is simply a side hustle that allows you to add several easy dollars to your account.

Therefore, don’t go all in expecting to make thousands of dollars. You will actually be disappointed.

However, this doesn’t mean that the platform isn’t worth your time. If you do it right, Rakuten helps you save on your purchases through cash backs, which will consequently lower your monthly expenses.

In addition, the money you make through surveys and referrals will help cover some of your bills.

The amount of money you can make through Rakuten Insight depends on several factors. For instance, your demographics, the number of surveys you take, the number of referrals, and where you make your purchases.

The right combination of these factors can help you make some good money.

If this Rakuten Insight Surveys review was helpful, you could always leave a comment, insight, or observation in our comments box.

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Related Resources

Rakuten Insight


Ease of Use




Customer Service



  • Easy options for making money
  • Low withdrawal threshold
  • Several payment options


  • Offers three money-making opportunities
  • Longer sign up process
  • You have to wait for three months for your rewards