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5 Sales Funnel Builders That You Can’t Live Without

Alright, if the concept of having a sales funnel builder doesn’t feel like home to you, don’t stress out. Before we get to the meat of the subject, let’s talk about a conversion funnel first.

So, what exactly is a funnel? In layman’s terms, a marketing funnel is all about an input (traffic/website visitors) and output (cash flow). If you own a business and have an associated website, you would know the importance of having website visitors.

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If you don’t have any website visitors, what does that mean? No leads – no sales. Yes, that’s correct. Even if you have the best product in the world, you won’t make a dime in sales if no one knows about it.

Not sure how to get traffic to your websites? No worries. Check out our free guide for increasing your web traffic here.

The extensive guide covers affiliate marketing, WordPress, SEO concepts and everything in between. If you’re a webmaster, we believe you’d greatly benefit from implementing what you’ll learn from our guide which we update on a regular basis.

Back to the topic, so once you have some site visitors, what’s next? To improve your results, you should consider having a sales funnel.

What Is a Sales Funnel?

A funnel carefully guides people from the first step till the last and takes them through a concept called a value ladder. It’s basically taking strangers through a series of mini-steps (through automation) which helps trust in the process.

People opt-in to your funnel (via a landing page) -> receive your newsletters (share valuable content) -> people start to like you -> they buy products from you.

These simple steps form a funnel. As you can see a user enters your funnel when they enter their email and they become a paying customer when they buy products from you. The visitor goes in and money comes out.

Sales Hierarchy

People enter from the top of the funnel but may/may not make it to the ‘sales’ stage since they are free to leave at any point in time.

The benefit of having a sales funnel is that you can collect the visitors’ contact information when they visit your funnel so you’ll have their details even when they close the website. You will have a way to contact them even 2-3 months down the road!

That’s automation at its finest. You no longer have to go through the old (and boring) sales process. The more leads (subscribers/list of prospects) you have, the more you fancy your chances of closing sales. If you think you can handle the increased sales volume, you shouldn’t neglect this.

If you don’t use one and simply use a website, visitors once gone are gone forever and there’s no way for you to get a hold of them again. Now that you understand the importance of making funnels a part of your marketing strategy, let’s talk about the best ones you can get today.

This is not a random article you’re reading. The following list contains some of the best sales funnel builders – these will change the way you do business. Sales funnels will not only improve your productivity in business by saving you a lot of time but also improve your profit margins.

1. Kartra

Kartra Sales Funnel

Kartra made the cut as our first sales funnel software pick. It’s an easy to use website builder that you as a business owner will need to acquire a lead and nurture them with value. You won’t have any trouble taking one through the value ladder with this suite.

Automation is where Kartra truly shines. Sit back and relax, and let the software do the heavy lifting for you.

Kartra Features:

The sales funnel software boasts of the following features:

  • Easy to use drag-and-drop funnel builder – create sales funnel pages in no time with the drag-and-drop feature. No coding/prior experience/technical expertise is required.
  • DFY landing page templates – out of the box it comes with hundreds of pre-made page templates which you can put to use right away. Just select a template, edit text/images and it’s ready to be deployed.
  • A/B split testing to determine the winners (the landing pages yielding the best ROI)
  • Powerful automation features – grow an e-mail list and add a custom follow-up sequence for connecting with your subscribers.
  • Building membership sites is a breeze – you don’t need to be an expert programmer to build high-quality membership websites anymore. With this funnel creation tool, it’s easy to do it.
  • Seamless integration with your favorite services – email service providers, payment gateways, and much more.
  • If you’re into affiliate marketing, you can perhaps recruit affiliates and manage them efficiently under one hood. You can set commission % for their sales, and manage the payout frequencies.

Kartra Pricing

It has multiple plans to choose from. For 14-days, you can get started for as little as $1 which is the introductory trial price. You can take it for a spin without any limit on the features.

Once the trial period is over, you can opt for one of the following plans:

  • Starter – $89/month
  • Silver – $149/month
  • Gold – $299/month
  • Platinum – $499/month
  • Diamond – $699/month


  • Yet to keep up with the changing times – there’s no webinar functionality built into the funnel builder. Webinars are the topic of the town lately.
  • Limited tutorials – not for the faint-hearted
  • Expensive – be ready to break the bank
  • You can’t build proper checkout pages either.

2. LeadPages

Leadpages Wesite

Leadpages is among one of the best sales funnel software suites on the list. They have been going strong for a long time and have a fantastic support team. They have a huge library of fully editable templates which utilize a drag-and-drop functionality.

LeadPages Features:

LeadPages has been around for a long time, and for a good reason. You get the following features which you’ll absolutely love:

  • Drag and drop editor – uses a sleek builder with click and drag technology that can pump out landing pages in one click. You can use in-house templates for the same.
  • Customizable popups – pop-ups are known to boost your conversion rates and with LeadPages, you can create one of your liking.
  • Huge library of customizable landing page templates to choose from. Why start from scratch when you can from a great starting point?
  • Does LeadPages support third party integrations? You bet! Their services integrate with dozens of other popular email marketing automation services via their powerful API.
  • A/B testing (bucket testing) to determine the best landing page variants
  • FB ads creator – create an ad landing page optimized for Facebook.

LeadPages Pricing

LeadPages comes with three pricing plans. You do get a 14-day free trial in which you can test drive the product with no limitations.

Instance 1



  • 1 Website
  • Landing pages
  • Popups
  • Traffic
  • Email-only support
  • 200+ templates


  • 3 Websites
  • Landing pages
  • Popups
  • Traffic
  • Email + chat support
  • A/B split testing


  • 50 Websites
  • Landing pages
  • Popups
  • Traffic
  • Priority phone support
  • Advanced integrations


  • Great at building landing pages but can’t create funnels. If you’re interested in building a complete sales funnel, look at other automation tools.
  • No membership website builder/course creation options

3. BuilderAll

Builderall Website

BuilderAll is an all-in-one marketing platform, just slightly cheaper than most tools. It does come with all the bells and whistles one may expect from a funnel builder.

You get access to multiple website builder tools under one roof so you won’t have to purchase 10 other marketing tools and figure out how to connect them. With BuilderAll, you can create complete websites, funnels, sales pages, and integrate with many flagship platforms.

It can also take care of your email marketing automation needs.

BuilderAll Features:

BuilderAll is a relatively new landing page builder; when it was launched it was marketed as an alternative to other expensive tools. With BA, you get the following features:

  • Drag and drop builder – create high quality sales pages using templates by dragging and dropping website builder elements across the web page.
  • Create an app – Looking to create an android or an ios-based application for your users? You can achieve it with Buider all.
  • Dozens of pre-made templates – just select one, register some changes and you’re ready to go. Most templates are ready to go in 1 click.
  • Online course creation – you can drip feed content on demand. This is useful in course creation and memberships when you would want to lock your sensitive content.
  • Animations – you can create animations within the app. Goodbye cheap Fiverr $5 gigs!
  • Third-party integration – the arsenal is ever-growing and is in active development. Connects with AWeber, Getresponse and multiple payment processors.
  • A complete email marketing automation suite is built into the platform.

BuilderAll Pricing

BuilderAll is fairly inexpensive and comes with a decent set of features. You also get a 7-day FREE trial.

Instance 1



  • Drag and drop landing page builder
  • Store up to 10,000 lead/e-mails in the autoresponder
  • Connect up to 15 domains
  • No limit on visitors per month
  • Security and performance of SSL and CDN
  • 200+ templates


  • Exclusive canvas landing funnel builder
  • Store unlimited lead/e-mails in the autoresponder
  • Connect up to 15 domains
  • No limit on visitors per month
  • Facebook messenger and chatbot integration
  • Webinar streaming


  • The platform is inexpensive but also is full of bugs and there’s a ‘cheap’ feeling that comes with them. The templates aren’t that polished, so is the checkout process.
  • Could use a major user interface revamp – not the best-looking or the most user-friendly building interface (it’s far from it)

4. ClickFunnels

Clickfunnels Website

ClickFunnels is an all-in-one funnel building software platforms. With it, you can create landing pages, webinars, membership websites, online courses and much more.

Other than this, the huge repository of high-quality tutorials and an active community of thousands of like-minded people add the cherry to the cake. It has everything you’ll ever need to create a quality sales funnel and take your business to the next level. 

Simply select a template for building sales funnels or for lead generation and you’re done. It comes with tons of features for email marketing automation.

Check out our in-depth review here.


ClickFunnels comes with dozens of features that you as a business owner will absolutely enjoy.

  • Thousands of high-converting templates to choose from – There are dozens of built-in templates and from the marketplace, you will find a huge library of free/paid ready-to-go funnel templates. Just select one of your choices depending on your goals (leads/sales/membership) in one click and you’re ready to roll.
  • Simple drag and drop editor – requires no technical skills. If you’re a total beginner to all this, you will be amazed at how easy it is to use CF. One click is all it takes to use a template.
  • Hundreds of third-party integrations
  • A/B split testing between landing page variations. You can customize it to your liking and set the slider between 1-50% for a landing page variant for example.
  • Recruit affiliates and manage them efficiently with Backpack. Start your own affiliate marketing program and get more sales for your product.
  • Create sales pages/websites and funnels and share them with others (via your unique funnel share URL)
  • Send automated emails to people who opt into your email newsletter service via Actionetics. It is CF’s inbuilt autoresponder service. That’s email marketing automation at its finest.
  • Create membership websites and lock content on demand. Useful for course creation and for creating exclusive content. It also includes one-click upsells for maximizing your profits. The checkout process after selecting products is also sleek.

ClickFunnels Pricing

With CF, you can get a FREE 14-day trial. After the trial expires, you can choose between the following pricing plans of ClickFunnels.

Instance 1



  • Create sales funnels, automated webinars, membership sites and more.
  • World-class support
  • Free for 14 days
Etison Suite


  • Create sales funnels, automated webinars, membership sites and more.
  • World-class support
  • Do text and email followup messages via Actionetics
  • Run your own affiliate program with Backpack
  • Free for 14 days


  • It is simple to use but has hundreds of features. It can be overwhelming at times.
  • Relatively expensive at $97 a month

(full review here)

See Related: Is FxFunnel the Smartest Funnel Builder Today?

5. Thrive Themes

Thrive Themes Website

Don’t be mistaken by the name, Thrive Themes are more than just a set of themes. It’s a complete marketing suite consisting of high quality WordPress themes and plugins.

In the team’s words, everything Thrive has in store for you is optimized for conversions out of the box. We can confirm what they say is true. This blog (including the article you’re reading) is built with Thrive’s front-end visual editor called Thrive Architect.

Check out our in-depth review of Thrive here.

Features of Thrive Themes:

With the Thrive membership, you will get access to all their WordPress themes and plugins for the year. It also includes a fantastic support (very responsive to tickets) and regular software updates from the developers

Thrive Themes Features

The team is very enthusiastic and their product has been in active development since 2014. It has ever-grown in popularity over the years and has added a bunch of decent features built for marketers by marketers:

  • Intuitive front-end editor (learning curve is non-existent) – we found it a lot better than the likes of WP Bakery page builder (formerly visual composer) and Elementor (another popular visual editor plugin).
  • Comes with dozens of pre-made high converting templates which are already optimized for the market. Thrive is built for marketers by marketers. The templates are responsive and look great on all devices regardless of the dimensions.
  • Create pop-ups, promotional bars and much more with Thrive leads to capture a lead (grow your email list). One click upsells are also coming shortly to the sales funnel platform.
  • Quick loading times, the code is optimized for performance.
  • State of the art content templates. Create a template, and reuse it later after it’s saved. You don’t have to create templates from scratch if you don’t want to.
  • Seamless third-party integration with email marketing programs.
  • Headline optimizer plugin can greatly improve your marketing campaigns’ performance by running an A/B split test. Optimizing these bits and pieces often can be of great importance and value in the long run.
  • Use on up to 25 of your websites with a single membership!

Thrive Membership Pricing

You can opt for the quarterly or annual pricing plans to get the Thrive membership. If you consider the goodies you get with it, the membership is fairly inexpensive at $19/month.

Couple that with their 24/7 support, and that it can be used on 25 of your websites, that comes to less than a dollar per month per site. You just can’t ask for more.

There’s also an agency pricing option which comes at $49/month. With this plan, you can use Thrive on 50 of your (or your client’s) websites. Again, this is dirt-cheap and considering the sheer value you’re getting, it makes Thrive Membership a no-brainer.

Instance 1



  • Use on up to 25 of your websites with a single license
  • World-class support
  • 10+ high quality themes & plugins


  • Up to 50 of your (and your clients’) websites with a single license
  • World-class support
  • 10+ high quality themes & plugins


  • Lacks some advanced automation features.
  • Thrive is second to none when fared against the rivals but it works only with WordPress as of right now. If you don’t have (or will have) a website powered by WordPress, Thrive membership isn’t for you. However, if you can get WordPress (which is free), we highly recommend you move your website to WP and get Thrive.

(full review here)

The Best Sales Funnel Builder?

Before you make a decision and get one of the featured page-building tools, it’s important to factor in a few things:

  • Is the software easy to use – is there a learning curve involved?
  • Is it a new/established builder and does it support other marketing tools via API? (third-party integrations). Most should connect seamlessly with email marketing tools.
  • Does it simplify the process of capturing a lead? Lead gen can be a chore with many programs, and this shouldn’t be the case here.
  • Customer support – it’s of vital importance if something goes wrong or if you could use some help in general. Apart from e-mail support, it’s always handy to have a chat and customer phone support.
  • Templates – will you have to start from scratch or can you begin from a great starting point? It makes no sense to start from ground up, it only wastes time and hurts your productivity in business.
  • Video tutorials – if a software suite comes with a library of tutorials to help you get up to speed with the program, that should be on your priority list.
  • Does the program offer one click upsells or other features for making the most out of your marketing efforts? A/B split testing and other features are often of great importance.

So, what’s the best?

If you have a WordPress website and want to build marketing funnels or just great websites in general, go with Thrive. It’s a steal – we mean it! We have tested hundreds of plugins and sales funnel software over the years. 

If you’re on WP and aren’t using Thrive products, you’re doing yourself a huge disservice. Not only is it a great page builder, but the themes you get with them are among some of the best. It also comes packed with tons of templates for building sales funnels.

That being said, if you’re looking to build landing pages or complete sales funnels for instance and don’t want to use WordPress, get ClickFunnels. It’s not the cheapest option in the world, but it easily outclasses comparable services.

Considering the learning curve, ease of use and support, it’s among the best marketing tools today. If one of the following option applies to you, you may want to consider CF:

  • You are an affiliate marketer (and you promote products) and need a sturdy platform to create fully fledged sales funnels.
  • You own a business and are looking to step up your game by implementing marketing funnels.
  • You are into dropshipping (or e-commerce in general)
  • You are into multi-level marketing

Regardless, you can get a FREE 14-day trial to take it out for a spin. Since there’s no risk involved, we don’t see a reason why you shouldn’t be testing it.

(FREE 14-day trial)

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