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Toluna Review: Is It Legit or a Scam?

Toluna Influencers, or Toluna, is a survey site where you can earn money by taking surveys and participating in market research.

Toluna Influencers is managed by the renowned Toluna Group, which specializes in conducting online market research. With more than 21 million users in 50 countries, Toluna claims to be “the world’s largest social voting community.” The company has also been praised for offering many surveys, but its low rates have made some users question its legitimacy.

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So is Toluna legit or a scam? Let me cut to the chase: Toluna Influencers is a legitimate survey site. However, that does not mean it is the right option for you. In this Toluna review, I’ll go into detail to give you a clear picture of what it is, who should use it, and whether or not it might be the right option for you.

Toluna Influencers Review: Is It Legit or a Scam?

What is Toluna?

Toluna Influencers Logo

The name of this survey panel used to be just “Toluna.” In 2018, the company’s name was officially changed to Toluna Influencers. However, most people still refer to the survey site by its original name.

Toluna was founded by three friends, Alex Eyre, Danny Felton, and Lee Scholte, who were looking for better ways to make money from their personal opinions.

They felt that other paid survey sites were not giving their honest feedback the value it deserved. So they started Toluna to make sure people’s opinions would be heard and rewarded for sharing them.

For over 20 years, the Toluna Group has been a global market research firm. It assists businesses all over the world in conducting paid surveys and market research to develop products based on consumer trends.

Simply put, large corporations such as Coca-Cola, Amazon, and others pay the company to analyze trends and behaviors. Survey participants then receive a portion of that money. This could be you!

Through the years, Toluna Influencers has become more than just a survey site. It’s now an entire social network with features like blogs, games, and chat rooms where you can hang out with other members while earning points.

See Related: SurveyMonkey Rewards Review: Is It Legit?

How Does Toluna Work?

Toluna, like other paid survey websites, gives its subscribers points for participating in various online activities. Points can be redeemed for merchandise from well-known retailers or for cash. Toluna is absolutely free to join.

What are Toluna Points?

Toluna points are virtual currency awarded to members for completing specific actions, such as registering with Toluna, taking surveys, playing games, and joining their community.

When you have accumulated enough points, you may exchange them for rewards such as vouchers from famous stores and brands.

See Related: Best Surveys for Starbucks Gift Cards

How Can I Make Money with Toluna?

Toluna Survey Options

All good survey sites give you various earning opportunities, and experienced survey takers know this. Let’s look at what Toluna Influencers offer:

1. Sign Up

Toluna Sign Up Page

Toluna gives new users 500 points simply for signing up. It takes only a few minutes to set up an account. To get started, enter some basic information like your gender, age, and country of residence. Verify your account by clicking the email link and receive an instant 500-point credit.

2. Profile Surveys

Answering profile surveys will earn you 100 points. You will be prompted to complete the optional profile surveys when you first access your account. These surveys are intended to help better match you to surveys, ensuring that you are only offered surveys for which you qualify.

You will be rewarded 100 points for each completed profile survey. You can gain additional points by updating your profile surveys every six months. The ‘Profile Surveys’ option is located at the top of the screen under the surveys tab.

3. Toluna Surveys

Toluna Survey Categories

The primary way to earn rewards on Toluna is through online surveys. Toluna boasts an extensive range of survey topics. Survey takers can complete several surveys a day and choose from different subjects. Some of the potential survey subjects include business, product testing, technology, and lifestyle.

Survey invitations display the survey topic, estimated completion time, and total payout. This gives you transparency on how much you will earn for each survey completed.

There are several ways to find survey opportunities on Toluna. This includes:

  • Surveys you’re selected for. You can be automatically matched with a number of surveys as soon as you join Toluna, which is great because it means that you won’t have to wait long before being able to start earning rewards.
  • Your dashboard, where you can browse all the current surveys available for your country and language (or languages). The number of options available in this section will depend on your profile information, such as your location, age group, and gender (since some surveys require specific criteria).
  • The “trending” section. These are featured surveys from around the web that may be relevant to your interests or demographic data.

Payouts vary depending on the topic and length of the survey. You can earn 1,200 points for surveys that take up to 10 minutes. Surveys that take longer than that can pay up to 3,000 points – that’s worth $1 in rewards.

Toluna may offer you a follow-up survey after completing an online survey, though this is not advertised on its member dashboard.

4. Sponsored Polls

Toluna Sponsored Polls

Sponsored polls are short polls about a particular topic that can earn you 15 points. These polls give small rewards but only take about 10 seconds to complete. You can even discover interesting trends in survey results once you have completed the poll.

Once you log in, you can look in the recommended section and the news stream to see if any are available polls. Sometimes there will be a good number of these available, and other times there won’t be many. Many users say that they find most of the quick polls through the Toluna Influencers mobile app.

5. Content Creation

This sets Toluna apart from a lot of similar sites. Posting in the Toluna community can earn you points, but this isn’t guaranteed. Not every piece of content is rewarded with points. Toluna prefers high-quality content that receives lots of positive votes from other users.

Typically, you could receive up to 1,000 points for each chosen content post.

6. Contests

Toluna often runs contests in which you can win bonus points. These include photo contests, trivia questions, finding hidden codes on the platform, and other types of games. They can last a few days or up to a month and provide you with more income in your account.

Once logged in, you may view the most recent announcements and see whether there are any new contests. Alternatively, contest announcements can be found in the forum section.

The number of contests varies by country. Some have daily, weekly, or even monthly contests.

7. Daily Games

Games on Toluna are a great way to kill time. They’re easy to play, and they don’t require any skill. Plus, there are no ads or in-app purchases involved—they’re completely free!

Toluna offers many different kinds of games. Some are trivia-based, and others involve word puzzles or even other types like quizzes.

One of the most popular games is the daily Toluna Wheel, which awards up to 1,000 free points.

8. Mobile Surveys

You can register your phone number on Toluna. As a registered user, you’ll be able to receive exclusive mobile surveys—in addition to the standard ones available for all users.

However, you should not expect a large number of surveys like this. But there may be surveys you will receive over SMS that may not be available on the platform.

You will not be required to answer the survey via text message. The SMS you receive will include a link to the survey.

Please ensure a good internet connection before accessing a survey from your smartphone. You should use a secure Wi-Fi connection rather than doing the survey over your Mobile Internet Plan/Mobile Data to prevent additional costs on your monthly bill.

Normal, common sense security aside, Toluna is trustworthy and reliable, so there’s no reason to worry about them misusing your phone number. Therefore, if you want to maximize your earning potential, you should consider registering your mobile number. 

9. Toluna Mobile App

Toluna Influencers has a mobile app available for both Android and iOS. Same with mobile surveys, some exclusive surveys are only available on the app.

In addition, this app makes it possible to take surveys wherever and whenever you choose. As a result, you will have more chances to earn points.

You can also redeem your points and get rewards directly through the app.

10. Refer a Friend

You can find your unique referral link under the ‘Refer-a-Friend’ button in the Account part of your dashboard. You can share this with friends and extended family to invite them to join Toluna.

You can earn 500 points for each new member you refer to the program, up to 10 referrals per month.

See Related: Is Virtual Entrepreneurs Association a Legit Community or a Scam?

How Does Toluna Pay You?

It’s tricky to determine how much money you’ll make with Toluna because it depends on how much work you’re willing to put in.

Surveys are the best way to make money with Toluna. Most surveys on the site pay between 1,000 and 2,000 points, with a handful paying much less or more. 

However, you won’t see the points earned on your account until the following day. This is because it takes a while for the survey company to confirm your participation and responses before awarding you points.

Along with the total payout, users should consider how long surveys can take to complete. Look for the shortest surveys with the highest payouts to maximize your points per survey attempt.

You’ll need to earn roughly 3,000 points to get $1. Once you have 60,000 points—about the equivalent of $20—you can cash out.

Please keep in mind that your prizes may take up to 8 weeks to arrive. This is a significantly longer wait time than the other survey sites.

What are the Ways to Exchange Your Points?

Ways To Exchange Points

You may choose to redeem your points in several ways. It usually takes up to 3 weeks for your reward request to be delivered.

All rewards are delivered electronically, so check your inbox regularly to make sure you don’t miss any!

Reward options will vary based on your country, but here are some examples of what they might be:


PayPal is the only option for cash redemption and can be used to receive payments at a minimum of $30 or 95,000 points. In addition to the high redemption minimum, PayPal also charges a service fee.

Gift Cards

The redemption minimum for many gift cards is $10, but some brands have higher requirements. For example, Amazon gift cards require a $25 balance.


Investing in crypto? You can redeem 114,000 points for $30 worth of Bitcoin, which will be credited to your BitCard account.

Charity Donation

Like other survey platforms, you can donate the points you accrue to charity instead of taking cash or gift cards.

Do Toluna Points Expire?

Even if you are an active member, any unspent points expire 16 months after you earn them. Your expired points will not be replenished by taking additional surveys.

Who Can Join Toluna?

Welcome To Toluna

Joining Toluna in the U.S. requires that you be at least 16 years old. In other countries, however, the minimum age to join may differ.

The criteria for redeeming reward is different. Participants must be at least 18 years old to redeem the points they’ve earned. Until then, their legal guardians are the only ones who can do so on their behalf.

How Do You Join Toluna?

Toluna Register Page

Signing up for Toluna Influencers is simple. All you have to do is click the “Register” button and choose your country. You will be taken to the site where you fill in some basic registration details: name, age, and gender. It usually takes 1 minute to complete this part of the process.

You will receive an email confirmation once you have signed up. To confirm your account, open this and click the link in the email. After that, you may begin answering surveys.

Download the Toluna Influencers App

Toluna Mobile App

You can stay connected to the latest market research opportunities with the Toluna Influencers app.

The app has been downloaded over 5 million times and offers users a way to view their account information, take photos while on the go, and access rewards straight from their phones.

It also allows you to complete surveys from anywhere, increasing your chances of acquiring points.

The Toluna Influencers app is free on Google Play and Apple’s App Store.

Toluna Customer Service

Toluna’s impressive track record partially results from the company’s exemplary customer service. Toluna’s website makes it simple to get in touch with the company.

When members require assistance from Toluna, they can easily send an online support ticket. Logging in and redeeming prizes are common issues that users encounter.

If you have more general questions, Toluna Influencers provides a comprehensive FAQ that answers many common queries. So I recommend starting there to seek assistance.

See Related: Survey Complete Review: Is It Legit or a Scam?

Toluna Reviews

Although Toluna pays far less than other survey sites, most users are happy with the company and say it is a legitimate business. They make money through surveys, polls, and games.

Toluna has a good reputation in the industry and is well-established, so it will likely continue to be around for many more years.

Is Toluna Trustworthy?

Toluna Website

Yes, Toluna is a trustworthy survey company with a good reputation. They’ve been around for more than ten years and have paid their members over $50 million in rewards.

They collect personal information such as your name, address, gender, and birthday to better match you to the appropriate market research projects.

This information is also used for the fulfillment of any rewards that you may have earned.

Other personal information that is requested from you will be solely used for developing and maintaining a global database of panelists.

Respondent’s answers to the surveys are confidential and will not be used to identify them personally.

See Related: Ways to Get Paid to Take Surveys by Check

Pros and Cons of Toluna

Let’s wrap up this review by summarizing the pros and cons so you can get a better picture before deciding whether or not to join:


  • It is a respected company that collaborates with well-known industry names.
  • Joining is free, and it’s available in many countries around the world.
  • Aside from surveys, there are other ways to earn points, like games, contests, and polls.
  • A large number of exciting surveys with a broad range of topics are available.
  • There are different ways to exchange points.
  • They have a user-friendly interface.
  • They have a mobile app that allows you to earn money anywhere.


  • The minimum cashout of $30 is high and challenging to reach, and you must work extremely hard to earn points for gift cards. This is one of the most common complaints among Toluna reviews.
  • Some of the longer questionnaires are time-consuming, but the accompanying points are not much.
  • A few Toluna reviews complain about waiting too long to be paid or rewarded.

See Related: Dosh Review: Is It Legit or a Scam?

Final Verdict: Is Toluna Legit or a Scam?

Toluna Opportunities

Yes, Toluna is a legitimate option for taking paid surveys and earning a little extra money on the side. In addition, the company promises to make their surveys more interesting for survey takers. By offering a wide range of topics and questions, the company hopes to make its surveys more engaging.

It can be a great way to make some extra cash, but it shouldn’t be your only source of income. One major drawback of Toluna is that its pay rates are not as competitive as other survey sites

like Survey Junkie or LifePoints. However, the multiple ways to earn money and the variety of rewards are encouraging factors to keep earning.

Overall, if you have spare time to answer numerous surveys without being bothered by the tedious point accumulation process and long waiting time for rewards, then you can give Toluna Influencers a try.


How old do you have to be to join Toluna?

You must be at least 16 years old to join a Toluna panel. This varies depending on your country of residence. If you are under 18 years old at the time of winning or receiving your award, Toluna will award it to your legal guardian.

Does Toluna cost anything to join?

Toluna’s registration is completely free. Moreover, the points you earn by participating in fun community activities like content and games can be exchanged for rewards.

How to join Toluna and start earning points?

To register for Toluna, simply click on “Register.” You will be asked to provide basic information when creating your account. After signing up, you will receive a confirmation email asking you to click on the link to finalize your registration.

Once you have signed up, you will receive 500 bonus points! Now that your account is active and ready to use, it’s time to start earning rewards by completing surveys, writing content, and playing games.

Related Resources:



Ease of Use




Customer Service



  • Joining is free
  • Offers other ways to earn points
  • Offers a large number of surveys to take


  • $30 minimum cash out
  • Time-consuming questionnaires
  • It takes too long to get paid or rewarded